In this webinar, learn about the most popular online ad networks, their basic features, and tips on how to get high returns on your business advertising.

How to create an effective online advertising campaign

Webinar

 takes you through how to create effective online advertising campaigns for any target audience and product.

Learn about the most popular online ad networks, their basic features, and tips on how to get high returns on advertising.

This webinar is part of a series for business.connected. 

business.connected: Grow your business with free digital training

Free video training, exclusive offers and workshops

The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital and adopt new technology. 

How to create an effective online advertising campaign – business.connected

Understand the three pillars of paid advertising, how to plan your ad budget, and important KPIs.

Helping business owners and marketing managers navigate the complexity of digital marketing to get consistent returns that drive profitability and growth.
In an ever-changing environment, this includes helping them navigate the opportunities and challenges that the AI revolution will create.
Over the past 11 years, I have worked with sole traders and large corporates to provide proven strategies, support and digital advertising campaigns.
I am delivering Google Digital Garage training on marketing and AI across the country on behalf of Enterprise Nation and Google.
Key Services
<ul>
<li>Social Media, Marketing &amp; AI Training &amp; Coaching</li>
<li>Digital Advertising Management (Google, Facebook, Instagram and LinkedIn)</li>
<li>Events &amp; Public Speaking (AI for Marketing &amp; Productivity, Social Media</li>
</ul>

Director

Adviser of the Month: Kristian Downer

Congratulations to our Adviser of the Month for September, Kristian Downer, director of DowSocial.

Expert Cybersecurity Consultant
With extensive experience in cybersecurity, I specialise in providing comprehensive solutions to safeguard businesses against digital threats. My expertise spans consulting, training, incident response, penetration testing, and compliance management.
Expertise Areas:
Cybersecurity Consulting:
<ul>
<li>Risk Assessments: Identify vulnerabilities and assess potential risks to create tailored security strategies.</li>
<li>Security Architecture: Designing robust and secure IT infrastructures to protect against cyber threats.</li>
</ul>
Incident Response and Management:
<ul>
<li>Preparation: Developing incident response plans and conducting tabletop exercises.</li>
<li>Response: Leading efforts to contain and mitigate security breaches.</li>
</ul>
Compliance and Regulatory Guidance:
<ul>
<li>Regulatory Standards: Ensuring adherence to GDPR, HIPAA, and PCI-DSS regulations.</li>
<li>Compliance Management: Implementing and managing programs to meet regulatory requirements.</li>
</ul>
Training and Awareness Programs:
<ul>
<li>Employee Training: Conducting awareness training on best practices.</li>
<li>Phishing Simulations: Running simulated attacks to improve vigilance and response.</li>
</ul>
Security Solutions Implementation:
<ul>
<li>Managed Detection and Response (MDR): Deploying and managing advanced threat detection and response solutions.</li>
<li>Vulnerability Management: Continuous monitoring and remediation of security vulnerabilities.</li>
<li>Penetration Testing: Simulating attacks to identify and address weaknesses before exploitation.</li>
</ul>
Cybersecurity Insurance:
<ul>
<li>Risk Transfer: Assisting businesses in obtaining insurance to mitigate financial impacts from breaches.</li>
<li>Policy Guidance: Advising on best practices and requirements to qualify for and maintain coverage.</li>
</ul>
Why Connect with Me? As a dedicated cybersecurity professional with strong partners, I empower businesses with the knowledge and tools to protect their digital assets. I believe in a proactive approach to cybersecurity, focusing on prevention, education, and swift response to incidents. Together, we can create a secure environment for your business to thrive in the digital age.
Feel free to contact me to discuss how we can enhance your cybersecurity posture and protect your business from evolving threats.

Cybersecurity solutions and consulting network

This group is for cybersecurity professionals and businesses focused on protecting digital assets.

Louise is a two time award winning marketing and communications specialist with over 20 years’ experience. She has developed her expertise working with great brands such as BBC, Superdrug, HSBC, Nationwide Building Society, Prince’s Trust. She is on a mission to encourage businesses to promote who they are and what they do using marketing, communications and public relations tools and techniques.
In her pursuit to upskill and empower others, Louise launched 14 different downloadable PR and marketing toolkit resources.
From working in call centres and with penguins (not at the same time), arranging for a 104 year to be arrested (for fun) and being a firefighter for a day - she’s done it all and she’s not finished yet…
<ul>
<li>Read about her work: <a href=&apos;https://soundbitemedia.co.uk/&apos; target=&apos;_self&apos;><ins>https://soundbitemedia.co.uk/</ins></a></li>
<li>Read Louise’s blog ‘self-employed stories’ on LinkedIn <a href=&apos;https://www.linkedin.com/newsletters/self-employed-stories-7156970726275600384/&apos; target=&apos;_self&apos;><ins>https://www.linkedin.com/newsletters/self-employed-stories-7156970726275600384</ins></a></li>
</ul>

Marketing communications specialist

30 minutes to chat about marketing communications

Welcome and hello,

I look forward to talking to you about your plans for media, marketing and communications. Let&apos;s have a 30 minute call to chat about your plans, strategy and problems that you need to solve to help you promote your business.
I look forward to speaking to you soon

From Louise
Media Communications Specialist

Accelerate Consulting is led by Sean Beirne, a seasoned business consultant and mentor with over 25 years of experience as Managing Director, CEO, and in Sales &amp; Marketing across SME, semi-state, and multinational corporations.&nbsp;
With a wealth of hands-on experience founding, managing, and supporting a variety of successful businesses, Sean has helped both emerging and established companies thrive. His expertise spans diverse technologies and markets, both domestically and internationally.&nbsp;
Sean has personally secured multi-million-euro contracts with leading organisations, all while maintaining a sharp focus on profitability. He firmly believes that cultivating and sustaining strong customer relationships is the cornerstone of business success. This approach lays the foundation for driving revenue and ensuring long-term profitability.&nbsp;
Ready to accelerate your business growth? Get in touch for a no-obligation consultation and discover the value Accelerate Consulting can bring to your business.

Business Consultant

Sean Beirne

Accelerate Consulting is led by Sean Beirne, a seasoned business consultant and mentor with over 25 years of experience as Managing Director, CEO, and in Sales &amp; Marketing across SME, semi-state, and multinational corporations.&nbsp;
With a wealth of hands-on experience founding, managing, and supporting a variety of successful businesses, Sean has helped both emerging and established companies thrive. His expertise spans diverse technologies and markets, both domestically and inte

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