Learn the basics of video marketing, get clever content tips, and find out how to highlight the key parts of your business in video format.

How to create eye-catching videos that showcase your business

Webinar

In this free business.connected workshop, programme adviser and digital expert 

offers key insight into how to create high-quality, visually appealing videos that really promote your business.

This webinar is part of a series for business.connected. 

business.connected: Grow your business with free digital training

Free video training, exclusive offers and workshops

The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital and adopt new technology. 

Create eye-catching videos that showcase your business – business.connected

Learn the basics of video marketing, clever tips, and how to highlight the key parts of your business in video format.

Create eye-catching videos that showcase your business

I’m Tara Elzingre, an independent consultant who’s passionate about helping business owners take control of their digital strategies without the overwhelm. I know firsthand as founder of Parene and Tara Elzingre Consultancy, how confusing and exhausting it can be to run a business online, where new tools and strategies are constantly popping up. My goal is to cut through that noise and help entrepreneurs like you find smart, sustainable ways to engage your audience, boost your productivity, and ultimately grow your revenue.
Most business owners face two big obstacles in the digital world: time and tech. Time gets eaten up trying to juggle marketing, engagement, and all the operational tasks that keep things running. Then, there’s the tech side—learning new tools, figuring out automation, and managing online platforms, all of which can feel overwhelming, especially if it’s not your area of expertise.I know that for many, these issues lead to frustration and even burnout. You start with enthusiasm, but constant pivots and endless tech choices can drain your energy fast. And with the pressure to constantly stay “visible” online, it’s easy to feel like you’re never doing enough.
<h3></h3>
I’m here to make your digital strategy feel achievable, aligned, and tailored specifically to your business. My approach starts with understanding where you’re at and what matters most to you. I then introduce you to digital tools and strategies that simplify your workload, boost engagement, and save you time, all while enhancing your confidence with tech.
A key part of this process is learning to work with technology in a way that feels intuitive and empowering, not frustrating. Through 1:1 coaching and hands-on guidance, I make sure you’re equipped with practical skills and strategies, so you can start using digital tools to your advantage right away.
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My clients typically experience:
<ul>
<li>More time for the parts of their business they truly enjoy, thanks to efficient digital solutions.</li>
<li>Increased confidence with using new tools and automations, allowing them to work smarter, not harder.</li>
<li>Better engagement with their audience, from more streamlined social media practices to clearer messaging.</li>
<li>Revenue growth from strategic, simplified digital practices that actually convert without adding extra hours to the day.</li>
</ul>
<h3>How to Work with Me</h3>
If you’re ready to streamline your digital approach and get the right tools and mindset to succeed online, let’s chat. I offer tailored 1:1 sessions designed to meet you where you are and address your specific challenges. Together, we’ll build a plan that helps you work with intention and ease, so you can focus on what you do best—growing your business.

Digital Tool Trainer and Mindset Coach

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I'm the founder of The Digital Index, a data focused consultancy offering small business data support. As a data and insights analyst with 7+ years experience I have seen that small busines are sitting on huge potential with their data and I want to help with easy, simple data analysis so small business can make the best business decisions.
Because every small business has the potential to make smart data-driven decisions that ensure you save money, exceed goals and save time.
I have strong expertise in data collection, analysis, visualisation and insights, spanning across all sectors. I can help businesses at any stage, from those starting out that have no idea where to begin with data, to those who already have their data pot, but aren't quite sure what to do with it.

Director and Data Analyst

Data analysis for small business

This group is for those wanting to become a more data-driven business, or those already utilising their data for decisions.

A creative branding and design studio based in Lisbon and London, with strategy and collaboration at the heart of everything we do. We work with a network of creative people to deliver tailor-made branding and design solutions for your business. With over 16 years experience in <a href=&apos;https://www.ferrgoodstudio.com/brand-and-website-design-intensive&apos; target=&apos;_self&apos;>branding and design</a>, including working with media powerhouses such as the <a href=&apos;https://www.ft.com/&apos; target=&apos;_self&apos;>Financial Times</a> and the <a href=&apos;https://www.bbc.co.uk/&apos; target=&apos;_self&apos;>BBC</a>, we bring our corporate premium branding knowledge that will make you stand out from the competition. If you’re a start-up or scale up ready to elevate <a href=&apos;https://www.ferrgoodstudio.com/timeless-brand&apos; target=&apos;_self&apos;>your branding game</a>, and you’re also keen to do this in a conscious, sustainable way, then you’re in the right place.

Brand and Design at Ferrgood Studio

Branding and Website Design

Our Brand and Website Design Intensive provides you with a comprehensive, bespoke brand and website overhaul, designed to elevate your business and connect with your audience.

Since 2010, we&apos;ve been dedicated to empowering local businesses in the Royal Borough of Greenwich and beyond by enhancing their market presence by crafting and communicating their unique stories. 
Our flagship LocalAdvantage programme leads the way, offering commissioned services to funded projects and helping businesses thrive.
We work directly with SMEs, Local Authorities, Commercial Landlords, Housing Associations, and Enterprise Agencies, supporting fully funded business support programmes across London and the UK. Our offerings include 1-2-1 business advisory support, workshops, webinars, and networking events tailored for local businesses.
Additionally, our LocalImpact program focuses on Place-Making Marketing. With extensive industry experience across various sectors, we provide unique local insights that drive success and distinguish us from competitors.
Our LocalAdvantage programme exemplifies our commitment to delivering outstanding results and ensuring economic growth, job creation, and community stability.
Ready to Transform Your Business?
Join the ranks of thriving local enterprises with our LocalAdvantage and LocalImpact programs. Whether you&apos;re an SME, a local authority, or part of an enterprise agency, our tailored support and industry insights are designed to elevate your market presence and drive success. Connect with us today to start crafting your unique story and make a lasting impact in your community. Let&apos;s build a brighter future together!
We can help you with strategy, 1:1 Support, and General Advice.&nbsp;&nbsp;

Owner Director

Rebecca Thomson

Since 2010, we&apos;ve been dedicated to empowering local businesses in the Royal Borough of Greenwich and beyond by enhancing their market presence by crafting and communicating their unique stories. 
Our flagship LocalAdvantage programme leads the way, offering commissioned services to funded projects and helping businesses thrive.
We work directly with SMEs, Local Authorities, Commercial Landlords, Housing Associations, and Enterprise Agencies, supporting ful

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