In this webinar, marketing experts Catherine McManus and Lyndsey James reveal innovative ways to give your marketing efforts the biggest impact, all without breaking the bank.
You'll also discover your own unique brand magic and become a brand pioneer. Learn how to build a loyal tribe of customers who become your brand ambassadors, spreading the word about your business without you having to spend a penny.
Key takeaways from this session
Marketing strategy and analytics
Setting and measuring goals is an essential part of improving your marketing and planning for the future.
Use business libraries and online research reports for valuable information on market trends as they relate to your particular small businesses.
Google Analytics provides valuable insights on website traffic, user interaction and conversions. Having this data to hand means you can make informed decisions on how to improve your business's website.
There is always data available to help you stay competitive and improve your brand, product or service.
"Turnover is vanity. Profit is sanity" as the saying goes. Profitability is the ultimate measure of success in business.
Having a Google Business Profile is a no-brainer. It helps people find you in Google searches and Maps, and you don't even need a website to be on it.
The future of websites is going to be landing pages and sales funnels, as these make the process simpler for consumers and increase conversion rates.