Creating photo and video content for your business

In this business.connected webinar, creative director and marketing expert Lyndsey James explains how to create photo and video content that will enrich and improve your small business marketing.

Topics covered in this session

• How to take great photos that will sit alongside your professional shots and help support your business marketing

• Why great photos and videos can help your business

• Top tips for getting started with creating video content

Lyndsey's key points from the webinar

Using smartphone photography for your small business

• Smartphone photography can replicate the settings of professional photography, making it an accessible way for small businesses to create high-quality content.

• Modern smartphones allow us to control depth of field and aperture. As a result, photography becomes more intuitive and straightforward.

• The advancement of smartphone technology means you can capture highlights and shadows without flattening the lighting, providing more detailed and dynamic photos.

Building authentic relationships through video content

• Building deep, honest and transparent relationships with your audience through video content is key to turning them into raving fans of your business.

• Consistently creating video content allows you to grow your network. Videos act as little marketing foot soldiers for your business, constantly engaging potential customers.

• Small business owners have the power to become masters of their own destiny by finding and engaging with their audience online, without necessarily needing a marketing agency.

• Customer testimonials are crucial decision-stage videos, showcasing real experiences and giving your marketing objectivity.

• How-to videos are not only growing in popularity, but are also an effective way of building brand loyalty and customer engagement by providing value and help.

• Using video emails can result in a 96% higher click-through rate (CTR) than non-video emails, making it a powerful tool for small business marketing.

• When creating videos, focus on providing value to your audience by addressing their needs and issues, rather than boasting about yourself or your awards.

Impact of video content on small business marketing

• Video content connects with people on many different levels and is the best way to expand and broaden your reach as a business.

• Using humour and a slightly off-the-wall approach in your videos can help you reach your target market and achieve astronomical sales figures.

• Vanity metrics like followers and subscribers don't matter. What matters is how many people are engaging with your content and ultimately converting to customers.

• Video content can bring about a significant growth in revenue, as seen with brands like Dollar Shave Club and Purple Mattress.

• 81% of businesses saw an increase in sales after using video marketing. This shows the importance of incorporating digital content into small business strategies.

This webinar is part of a series for business.connected. Check out the other events

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