Get an overview of social media advertising, learn how to create personalised social media ads, and find out how to use those ads to reach customers.

How to use personalised ads to reach your audience

Webinar

 explains how you can create personalised ads for social media

This webinar is part of a series for business.connected. 

business.connected: Grow your business with free digital training

Free video training, exclusive offers and workshops

The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital and adopt new technology. 

business.connected: How to use personalised ads to reach your audience

How to use personalised ads to reach your audience – business.connected

Learn how to create personalised social media ads, and how to use personalised ads to reach potential customers.

Nikki&apos;s journey embodies a fusion of purpose, passion, and perseverance. As a 2 x exited Founder and serial entrepreneur she&apos;s experienced the highs and the lows of the start-up world taking pride in both the duds and the successful companies she&apos;s built along the way.
As a mentor, Nikki likes to act as a sounding board and can help with bottlenecks or areas where her mentees are finding themselves stuck. Her experience as a Speaker Coach can help with communication and confidence too.

Exited Founder Speaker Coach and Mentor

Lunch and Learn: Conquer camera shyness and create impactful videos

Overcome camera fear and create engaging video content that connects with your audience.

Expert Cybersecurity Consultant
With extensive experience in cybersecurity, I specialise in providing comprehensive solutions to safeguard businesses against digital threats. My expertise spans consulting, training, incident response, penetration testing, and compliance management.
Expertise Areas:
Cybersecurity Consulting:
<ul>
<li>Risk Assessments: Identify vulnerabilities and assess potential risks to create tailored security strategies.</li>
<li>Security Architecture: Designing robust and secure IT infrastructures to protect against cyber threats.</li>
</ul>
Incident Response and Management:
<ul>
<li>Preparation: Developing incident response plans and conducting tabletop exercises.</li>
<li>Response: Leading efforts to contain and mitigate security breaches.</li>
</ul>
Compliance and Regulatory Guidance:
<ul>
<li>Regulatory Standards: Ensuring adherence to GDPR, HIPAA, and PCI-DSS regulations.</li>
<li>Compliance Management: Implementing and managing programs to meet regulatory requirements.</li>
</ul>
Training and Awareness Programs:
<ul>
<li>Employee Training: Conducting awareness training on best practices.</li>
<li>Phishing Simulations: Running simulated attacks to improve vigilance and response.</li>
</ul>
Security Solutions Implementation:
<ul>
<li>Managed Detection and Response (MDR): Deploying and managing advanced threat detection and response solutions.</li>
<li>Vulnerability Management: Continuous monitoring and remediation of security vulnerabilities.</li>
<li>Penetration Testing: Simulating attacks to identify and address weaknesses before exploitation.</li>
</ul>
Cybersecurity Insurance:
<ul>
<li>Risk Transfer: Assisting businesses in obtaining insurance to mitigate financial impacts from breaches.</li>
<li>Policy Guidance: Advising on best practices and requirements to qualify for and maintain coverage.</li>
</ul>
Why Connect with Me? As a dedicated cybersecurity professional with strong partners, I empower businesses with the knowledge and tools to protect their digital assets. I believe in a proactive approach to cybersecurity, focusing on prevention, education, and swift response to incidents. Together, we can create a secure environment for your business to thrive in the digital age.
Feel free to contact me to discuss how we can enhance your cybersecurity posture and protect your business from evolving threats.

Cybersecurity solutions and consulting network

This group is for cybersecurity professionals and businesses focused on protecting digital assets.

Business advice and coaching for creatives

For entrepreneurs in the creative industries looking to develop and grow.

Helping Leaders make informed decisions.
I&apos;m a driven and data-focused professional with extensive experience in both law enforcement and business. Over the years, I&apos;ve consistently developed talent, driven behaviour and cultural change, and led teams through coaching and values-driven behaviour. I&apos;m adept at utilising data analysis tools and methodologies to inform decision-making and improve organisational outcomes.
Now, I channel my passion for data into providing tailored data services for small businesses. I understand the unique challenges that small enterprises face, and I&apos;m committed to helping them harness the power of data to make informed decisions, optimise operations, and drive growth.
I&apos;m dedicated to continuous professional development and fostering a culture of innovation and excellence. By partnering with me, you&apos;ll gain access to actionable insights that can transform your raw data into a strategic asset. Let&apos;s work together to unlock your business&apos;s full potential through data-driven strategies.
Ready to make data work for your business? Let&apos;s connect and explore how we can achieve your goals together.

Founder

John Gibbons

Helping Leaders make informed decisions.
I&apos;m a driven and data-focused professional with extensive experience in both law enforcement and business. Over the years, I&apos;ve consistently developed talent, driven behaviour and cultural change, and led teams through coaching and values-driven behaviour. I&apos;m adept at utilising data analysis tools and methodologies to inform decision-making and improve organisational outcomes.
Now, I channel my passion for data into provid

How to use personalised ads to reach your audience

Free video training, exclusive offers and workshops

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