Get an overview of social media advertising, learn how to create personalised social media ads, and find out how to use those ads to reach customers.

How to use personalised ads to reach your audience

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 explains how you can create personalised ads for social media

This webinar is part of a series for business.connected. 

business.connected: Grow your business with free digital training

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The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital and adopt new technology. 

business.connected: How to use personalised ads to reach your audience

How to use personalised ads to reach your audience – business.connected

Learn how to create personalised social media ads, and how to use personalised ads to reach potential customers.

Hello, I’m a digital marketing agency founder and communications consultant in Cambridge.
After a decade in broadcast media producing radio and digital content with the BBC, ITV and Magic FM, and as a homepage editor for Yahoo and AOL, in 2008 I founded Sookio.
I built and scaled the agency through intense periods of change – pandemic, fire, recession, four premises, shift to hybrid working – and oversaw the delivery of targeted marketing campaigns for clients in education, science/tech, B2B and the public sector, reaching millions of people and increasing footfall, applicants, and revenue.
In 2024 I pivoted the business to go from agency to consultancy, enabling me to draw on my wealth of experience in marketing, leadership and business operations and offer a more streamlined set of services:
<ul>
<li>Audits and recommendations</li>
<li>Strategy and support</li>
<li>Consultancy</li>
<li>Training: Social media, writing for marketing, building visibility</li>
</ul>
It&apos;s communications from the inside out. I’m someone who lives and breathes marketing and has closely followed digital trends since the earliest days of social media, but knows how to get the foundations right too – the tools, the processes, the best ways to nurture client relationships and motivate your team. I love working with clients to share this knowledge and solve problems together that lead to a happier, more productive, and more profitable business.
Values (see more on my <a href=&apos;https://www.sookio.com/about&apos; target=&apos;_self&apos;>About page</a>)
1. Innovation for the betterment of society
2. Empowering others through knowledge, skills and opportunities
3. Best practice in communication
Handy to know (<a href=&apos;https://www.sookio.com/sookio-team/sue-keogh&apos; target=&apos;_self&apos;>see my full bio</a>)
<ul>
<li>Fellow of the Chartered Institute of Marketing, and RSA</li>
<li>National Business Women’s Awards judge</li>
<li>Host Skillshare courses taken by 10k+ people</li>
<li>Founder of work experience initiatives which have helped 150+ young people kickstart their career in marketing</li>
<li>Host of Communication Untangled podcast and regular speaker on marketing, digital, communications</li>
<li>Winner of multiple awards for myself and the business including Service Excellence, Business Person of the Year, Community, Website</li>
</ul>

Communications Consultant

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I’m Tara Elzingre, an independent consultant who’s passionate about helping business owners take control of their digital strategies without the overwhelm. I know firsthand as founder of Parene and Tara Elzingre Consultancy, how confusing and exhausting it can be to run a business online, where new tools and strategies are constantly popping up. My goal is to cut through that noise and help entrepreneurs like you find smart, sustainable ways to engage your audience, boost your productivity, and ultimately grow your revenue.
Most business owners face two big obstacles in the digital world: time and tech. Time gets eaten up trying to juggle marketing, engagement, and all the operational tasks that keep things running. Then, there’s the tech side—learning new tools, figuring out automation, and managing online platforms, all of which can feel overwhelming, especially if it’s not your area of expertise.I know that for many, these issues lead to frustration and even burnout. You start with enthusiasm, but constant pivots and endless tech choices can drain your energy fast. And with the pressure to constantly stay “visible” online, it’s easy to feel like you’re never doing enough.
<h3></h3>
I’m here to make your digital strategy feel achievable, aligned, and tailored specifically to your business. My approach starts with understanding where you’re at and what matters most to you. I then introduce you to digital tools and strategies that simplify your workload, boost engagement, and save you time, all while enhancing your confidence with tech.
A key part of this process is learning to work with technology in a way that feels intuitive and empowering, not frustrating. Through 1:1 coaching and hands-on guidance, I make sure you’re equipped with practical skills and strategies, so you can start using digital tools to your advantage right away.
<h3></h3>
My clients typically experience:
<ul>
<li>More time for the parts of their business they truly enjoy, thanks to efficient digital solutions.</li>
<li>Increased confidence with using new tools and automations, allowing them to work smarter, not harder.</li>
<li>Better engagement with their audience, from more streamlined social media practices to clearer messaging.</li>
<li>Revenue growth from strategic, simplified digital practices that actually convert without adding extra hours to the day.</li>
</ul>
<h3>How to Work with Me</h3>
If you’re ready to streamline your digital approach and get the right tools and mindset to succeed online, let’s chat. I offer tailored 1:1 sessions designed to meet you where you are and address your specific challenges. Together, we’ll build a plan that helps you work with intention and ease, so you can focus on what you do best—growing your business.

Digital Tool Trainer and Mindset Coach

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Monthly marketing planning session

You know marketing is important - but does it keep getting pushed into second place on the to do list?

Having someone by your side to help set the strategy, plan activity and review results can keep you accountable - and make sure it gets done. A regular drum beat of activity raises your profile as a business, keeping the sales stable so there&apos;s less &apos;feast or famine&apos; to content with and new opportunities come your way.

1. Initial review session to chat through your challenges, 

Since 2010, we&apos;ve been dedicated to empowering local businesses in the Royal Borough of Greenwich and beyond by enhancing their market presence by crafting and communicating their unique stories. 
Our flagship LocalAdvantage programme leads the way, offering commissioned services to funded projects and helping businesses thrive.
We work directly with SMEs, Local Authorities, Commercial Landlords, Housing Associations, and Enterprise Agencies, supporting fully funded business support programmes across London and the UK. Our offerings include 1-2-1 business advisory support, workshops, webinars, and networking events tailored for local businesses.
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Owner Director

Rebecca Thomson

Since 2010, we&apos;ve been dedicated to empowering local businesses in the Royal Borough of Greenwich and beyond by enhancing their market presence by crafting and communicating their unique stories. 
Our flagship LocalAdvantage programme leads the way, offering commissioned services to funded projects and helping businesses thrive.
We work directly with SMEs, Local Authorities, Commercial Landlords, Housing Associations, and Enterprise Agencies, supporting ful

How to use personalised ads to reach your audience

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