Find out what makes a great YouTube video, how to get the most out of YouTube's features, and how to use end cards and calls-to-action to drive traffic.

How to use YouTube to make your online business more visible

Webinar

In this free business.connected workshop, programme adviser and digital expert 

how to leverage YouTube video to increase your business's visibility on search engines.

This webinar is part of a series for business.connected. 

business.connected: Grow your business with free digital training

Free video training, exclusive offers and workshops

The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital and adopt new technology. 

business.connected: Use YouTube videos to make your business more visible

Advice on how to leverage YouTube videos to increase your business's visibility on search engines.

Use YouTube videos to make your business more visible

Nikki&apos;s journey embodies a fusion of purpose, passion, and perseverance. As a 2 x exited Founder and serial entrepreneur she&apos;s experienced the highs and the lows of the start-up world taking pride in both the duds and the successful companies she&apos;s built along the way.
As a mentor, Nikki likes to act as a sounding board and can help with bottlenecks or areas where her mentees are finding themselves stuck. Her experience as a Speaker Coach can help with communication and confidence too.

Exited Founder Speaker Coach and Mentor

Lunch and Learn: Conquer camera shyness and create impactful videos

Overcome camera fear and create engaging video content that connects with your audience.

Natalie is a performance marketing consultant, with extensive experience in the D2C &amp; subscription space. Most recently she worked as Head of Performance Marketing for Tails.com, joining the start up at an early stage and being part of the team that drove 5x revenue growth. Her experience includes launching and scaling across a range of marketing channels (digital &amp; offline) &amp; countries, leading on site conversion projects and using CRM to increase customer retention.
In addition to her in house experience she has a search agency grounding, and an entrepreneurial spirit which saw her launch an award nominated blog and led to her writing for Timeout &amp; GroupOn.
Natalie is also a mum of 2 mum and yoga teacher, so she understands the small business owner’s challenge of having to wear many hats.
If you want to work with Natalie to increase your customer growth and create content that converts, get in touch now.

Marketing Consultant

Marketing for D2C start-ups

Insights shared by marketing experts with extensive experience in scaling start-ups in the D2C subscription space.

I’m Nicki, founder of Pedddle and a believer in the creative community with a desire to spread the word about independent, creative markets and their stallholders.
Pedddle was created for me! A customer to local markets and as a conscious consumer wanting to make shopping choices easier than they currently are.

Business support and directory listing for market stallholders

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A community and resources platform to help nurture and support owners.
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Running a small business or scaling a start-up can feel overwhelming, but with the right strategies in place, you can transform your business into a sustainable and thriving brand. I specialise in helping entrepreneurs and SMEs navigate their growth journey through bespoke marketing and leadership services that deliver measurable results.
Over 20+ years of steering global brands to success, I specialise in brand/marketing strategy for luxury, FMCG, beauty, and sustainable fashion. With a focus on start-ups and SMEs, I’ve shaped visionary concepts into household names, driving growth and innovation. As a board advisor, coach and contractor, I turn ambitious ideas into profitable realities, building brands that resonate and deliver results.
Why Choose Me?
Having worked with global brands and start-ups alike, I bring a wealth of knowledge and an innovative approach to every project. My passion and goal is to make your business feel bigger, better, and positioned for success—without unnecessary complexity or corporate jargon.
Let’s work together to transform your challenges into opportunities for growth.

Founder CEO

Sally Jimson

Running a small business or scaling a start-up can feel overwhelming, but with the right strategies in place, you can transform your business into a sustainable and thriving brand. I specialise in helping entrepreneurs and SMEs navigate their growth journey through bespoke marketing and leadership services that deliver measurable results.
Over 20+ years of steering global brands to success, I specialise in brand/marketing strategy for luxury, FMCG, beauty, and sustainable fashion. With

Use YouTube videos to make your business more visible

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