Go and Grow Online trainer Brian Cooney tells you what to consider when creating a benchmark for your pricing and working out your level of profit.

Go and Grow Online: 5 things to consider when setting prices

Webinar

In this webinar, Go and Grow Online trainer

sets out the key considerations when creating a benchmark for your pricing and working out how much profit you want and need.

This training is for small business owners who want to learn how to be financially informed and know their marketplace to set prices for their business. 

Go and Grow Online Ireland: Get access to advice and training

Enterprise Nation is working with Microsoft, Klarna and Vodafone to support 20,000 small businesses across Ireland to improve their digital skills.

Go and Grow Online: Five price-setting considerations for your business

Learn how to be financially informed and know your marketplace to set prices for your business.

I’m an independent consultant, trainer and mentor helping business leaders – and their teams – find new ways to solve problems, embrace change and make it happen.
I have broad experience built on a career that started in the late 90s in advertising and moved quickly into the fast-growing world of digital and technology.
I’ve held leadership roles at global networks and consultancies, working with British Airways, BT, McLaren Automotive, Mars, P&amp;G and RBS, and boutique creative agencies working with Budweiser, Drambuie and Peroni. I’ve also co-founded a marketing agency and worked for an industry association, prior to setting up my own consulting business in 2016. This has enabled me to work with a vast range of businesses, all with different challenges to overcome and opportunities to grab hold of. I’m incredibly proud of what we’ve achieved and the relationships we’ve built together.
I get my energy and fulfilment from bringing people together and creating an inclusive space where they feel they can be themselves. My approach is always people-first, starting with a conversation to understand what’s working and what might need to change, before diving into the detail.
You might have a one-off problem that needs solving, a bigger challenge requiring skills and experience not currently in your team, or need someone to talk to for an external perspective.
Some of the problems I help solve:
<ul>
<li>We have a disjointed business strategy with no clear vision &amp; values, focus areas or team buy-in.</li>
<li>We’re stuck in a rut as our founders and company directors are lacking alignment on our path forwards.</li>
<li>We have regular disagreements and difficult conversations with clients, leading to lost business or bad reviews.</li>
<li>Our new business approach is stop-start and we only focus on it when the pipeline is looking empty.</li>
<li>We have a watered-down proposition that tries to be everything to everyone, but doesn’t truly resonate with anyone.</li>
<li>We lack diversity, creativity or innovation, driven by hiring people with similar backgrounds and lived experiences.</li>
<li>Our inconsistent approach to pricing and uncontrolled discounting is affecting profitability and team motivation.</li>
<li>We don’t have the confidence to delegate responsibility so finding purpose and a work/life balance remains a dream.</li>
</ul>
Strategy &amp; Consulting services provided:
<ul>
<li>Business strategy development support</li>
<li>Ongoing business mentoring</li>
<li>Mission, vision and values development</li>
<li>Goal setting, prioritisation and action plan development</li>
<li>Workshop design &amp; facilitation</li>
<li>Behavioural profiling and team effectiveness /performance support</li>
<li>People development and culture strategy</li>
<li>DE&amp;I consulting</li>
</ul>
Training offering (in-house and for individuals to book onto):
<ul>
<li>Managing people - effective delegation, setting and reviewing goals, adopting a coaching mindset</li>
<li>Personal development - giving and receiving feedback, managing conflict and difficult conversations, proactivity and problem-solving skills, time management and productivity</li>
<li>Professional development - negotiation for beginners, presentation skills, pricing, new business, workshop design &amp; facilitation</li>
<li>DE&amp;I - The business case for DE&amp;I, making space for inclusion, embedding DE&amp;I into your culture, an introduction to microaggressions, designing for DE&amp;I</li>
</ul>

Founder

Lunch and Learn: Pricing for confidence and profit

Learn more about pricing, with top tips on research, understanding value and eliminating the word cost.

As the Chief Operating Officer at Enterprise Nation, the UK&apos;s largest small business community, we lead the charge in creating a dynamic two-sided marketplace that seamlessly connects small businesses with the support they need to thrive.&nbsp;
My passion for design, technology, and innovation drives our mission to revolutionise the business support landscape, making it more accessible, efficient, and impactful for entrepreneurs at every stage of their journey.
Every day, our team is dedicated to empowering start-ups and small businesses by providing timely and tailored resources that foster growth and success. We believe in the power of community and the importance of delivering the right support at the right moment.
I’m always eager to discuss how we can further enhance the Enterprise Nation platform and better serve the small business community. If you have any questions or ideas on how we can support your business, please don’t hesitate to reach out. Let’s work together to help small businesses succeed.&nbsp;
 When I&apos;m not building a marketplace I&apos;m also the founder of Girls in movement, a not for profit that educates young girls in India - we have recently hit over 20,000 downloads on the podcast and launched an online store this year.
I&apos;ve also just launched a Children&apos;s book called The Girl and Her Globe, so feel free to take a look: www.girlsinmovement.com

Chief Operations Officer

Unlocking grants

This group is about unlocking grants and providing start-ups with expert guidance and strategic advice.

Business Growth and Acceleration

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For businesses looking for help in sales and marketing, leadership and management and business planning.
</div>

BA (Hons) CMgr FCMI, MInstLM, MAPM, Tech IOSH
Hello and welcome; let me introduce myself. My name is Michael from Strategic Goal Management Consulting. I am a renowned business coach and management consultant based in Norfolk, near Norwich. My passion is helping others to succeed with their personal and business goals, and I have a<a href=&apos;https://strategicgoal.co.uk/case-studies/&apos; target=&apos;_self&apos;> proven track record</a> of doing just that.
I strongly believe in developing people through coaching, mentoring, and leadership development. All of these can help you reach your maximum potential and have significant positive effects on your business and personal life.
As a senior business leader, I have gained significant knowledge of diverse business functions, principles, and strategic leadership. However, most of my success in the public and private sectors can be attributed to my ability to coach, engage and motivate people as a transformational dealer.
My emphasis on the importance of people first led me to coaching as a basic training instructor in the British Army in 2007. Due to its effectiveness, I have continued to advocate coaching as a leader to improve personal and team performance.
Having achieved great success as a business leader, I am now paying it forward by supporting business owners and individuals in achieving their own success. This is the main reason that I get up in the morning. I am highly motivated to help you succeed, and I take great pleasure in seeing the results that I help deliver. I enable companies to solve their business problems, scale growth, and improve their leadership teams.
Read on to hear more about my career. I aim to provide a context of my experience so that you can gauge whether or not I am the right person to help you. However, I suggest giving me a call to see what Strategic Goal Management can do to support you and your business.
I am a <a href=&apos;https://www.managers.org.uk/digital-badge-verification/?bg=50767&eid=9224&user=7sRqRFftNy_qUmOZ-IVbNiajLEy_2WcrIkOQUayabxo&apos; target=&apos;_self&apos;>Chartered Manager and Fellow</a> of the <a href=&apos;https://www.managers.org.uk/&apos; target=&apos;_self&apos;>Chartered Management Institute</a> with a first-class honour’s degree in Leadership and Management. I am also a member of the<a href=&apos;https://www.apm.org.uk/&apos; target=&apos;_self&apos;> Association for Project Management</a>, the Institute of Leadership and Management and a technical member of the Institute of Occupational Safety and Health.
Currently, I am studying for an MBA and undertaking further professional development as a coach and business consultant.
Before starting Strategic Goal Management, I spent three and a half years as a Managing Director for Clearview Communications, based in Essex. I achieved outstanding results, and the company flourished and experienced significant growth during my time there.
I was formally acknowledged for my success and was nominated as a ‘Business Leader of the Year SME’ finalist by the Ex-Forces in Business Awards.
Previously, I worked in various management and leadership roles, including as the Head of Operations for a large power company. I operated a<a href=&apos;https://www.cfmoller.com/p/Greenwich-Peninsula-Low-Carbon-Energy-Centre-i2325.html&apos; target=&apos;_self&apos;> state-of-the-art energy centre</a> in North Greenwich as part of an £87.5m project, the largest district heating network in Europe.
In my first civilian role after leaving the military, I managed operations at Bromley by Bow, the busiest delivery station in the Amazon network. During the role, I was responsible for the operational elements of the UK launch of Amazon Fresh and the turnaround of a failing operation.
As a British Army veteran with nearly 17 years of service in the Army Air Corps. This experience is where I honed and developed my coaching, leadership, and management skills. I was responsible for managing complex high-tempo operations, including Apache attack helicopter ground operations in the UK and internationally.
During my military career, I received operational service medals for deployments to Iraq and Afghanistan and was awarded the Long Service and Good Conduct medal in 2015.
As a passionate advocate for ex-military veterans, I support them into civilian employment (for free) during their transition out of the military. In the last five years, I have successfully coached and mentored over thirty ex-forces personnel into senior management and leadership roles.

Business Coach and Mentor

Michael Vincent

BA (Hons) CMgr FCMI, MInstLM, MAPM, Tech IOSH
Hello and welcome; let me introduce myself. My name is Michael from Strategic Goal Management Consulting. I am a renowned business coach and management consultant based in Norfolk, near Norwich. My passion is helping others to succeed with their personal and business goals, and I have a<a href=&apos;https://strategicgoal.co.uk/case-studies/&apos; target=&apos;_self&apos;> proven track record</a> of doing just that.
I

Go and Grow Online: Five price-setting considerations for your business

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