With the second-largest economy in the Arab world, the United Arab Emirates (UAE) is a cultural crossroads regarded as one of the top 20 places to do business globally. Thanks to its strategic location, financial reserves and wealth of natural resources, the UAE is an economic powerhouse that's open to foreign investment.
But before you consider taking advantage of this huge market, you need to know what challenges you'll face when you start selling in this new environment.
To help you get everything in place, we've created a detailed guide that explains how your business can prepare to trade in the UAE.
Download now: Selling to customers in the UAE – A guide for SMEs in the UK
What the guide contains
Selling to the UAE: Main benefits and challenges
Learn about the many advantages that trading in the UAE, and its 40 Free Zones, offers UK businesses.
Gain insight into building a diverse customer base in the UAE and boosting your prospects. Find out how establishing your presence in the UAE can bolster your brand's global credibility and pave the way for international opportunities.
However, challenges do exist, such as the need to overcome cultural differences, strict import rules for certain products, and the dynamics of the local market. Find out how to navigate these challenges by being cautious, adaptable and well prepared.
Business culture in the UAE
The UAE is home to 200 nationalities and celebrates the meeting of Emirati, Arabic and international cultures. While people practise many faiths in the UAE, Islam is the predominant religion and governs much of culture and society.