The good folks at Champion Green have shared some advice on how to support our own on Green Friday.

Green Friday advice for Black Friday shoppers

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 have shared some advice on how to support our own on Green Friday.

While many businesses and organisations act on environmental sustainability, Champion Green founder, Marian O’Gorman, says that supporting local SMEs is key to living sustainably, protecting social resources locally, and regenerating the health and wealth of communities.

Launched in 2019, on the back of concern for local businesses losing out to global e-commerce, Green Friday has been deemed a sustainable alternative to the US shopping promotion, Black Friday. 

Ahead of Black Friday, Ireland’s support local campaigners are asking that people support local industry and jobs and keep money circulating locally for the sake of healthy vibrant sustainable communities.

Every €1 spent in local retail can generate up to €2.50 in the economy. One euro spent online, with an overseas retailer, is largely lost to the local economy, the promoters of Green Friday, outline.

Advice on Green Friday conscious consumerism

Green Friday Shopping

Natalie is a performance marketing consultant, with extensive experience in the D2C &amp; subscription space. Most recently she worked as Head of Performance Marketing for Tails.com, joining the start up at an early stage and being part of the team that drove 5x revenue growth. Her experience includes launching and scaling across a range of marketing channels (digital &amp; offline) &amp; countries, leading on site conversion projects and using CRM to increase customer retention.
In addition to her in house experience she has a search agency grounding, and an entrepreneurial spirit which saw her launch an award nominated blog and led to her writing for Timeout &amp; GroupOn.
Natalie is also a mum of 2 mum and yoga teacher, so she understands the small business owner’s challenge of having to wear many hats.
If you want to work with Natalie to increase your customer growth and create content that converts, get in touch now.

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Hello! I am a Programme Manager at Enterprise Nation, with a passion for empowering event industry newcomers.

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Hi, I’m a multi-channel marketing consultant who’s scaled two companies from start-up to unicorn status-  $US 1B. I help start-ups  develop  marketing functions on a shoe string, prioritising the most cost effective channel strategies to drive growth. I have over twenty years of B2C and B2B brand and marketing experience, having worked at top ad agencies like McCann and also a truck load of digital marketing knowledge from working at Meta as well as CMO roles for several successful UK start ups. My expertise are branding, demand and lead generation, social media, digital/SEO, email, influencer and referral/ word of mouth marketing.

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Amabel Polglase

Hi, I’m a multi-channel marketing consultant who’s scaled two companies from start-up to unicorn status-  $US 1B. I help start-ups  develop  marketing functions on a shoe string, prioritising the most cost effective channel strategies to drive growth. I have over twenty years of B2C and B2B brand and marketing experience, having worked at top ad agencies like McCann and also a truck load of digital marketing knowledge from working at Meta as well as CMO roles for several successful UK start ups.

Green Friday advice for Black Friday shoppers

Green Friday

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Advice on Green Friday conscious consumerism

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