Marketing expert Emma Goode explains how to use search engine optimisation (SEO) to increase your website's visibility on search engines like Google.

Lunch and Learn: An introduction to SEO for busy people

Webinar

In this Lunch and Learn, marketing expert 

 explains search engine optimisation (SEO), and how to use it to increase your website's visibility in the organic search results of major search engines like Google.

Emma is the managing director of 24 fingers, which helps local businesses who are all fingers and thumbs with their digital marketing. By using their hands, hearts and minds, 24 fingers helps founders grow their businesses and brand online.

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How to use SEO to increase your website's visibility in the organic search results of search engines like Google.

Hello, I’m a digital marketing agency founder and communications consultant in Cambridge.
After a decade in broadcast media producing radio and digital content with the BBC, ITV and Magic FM, and as a homepage editor for Yahoo and AOL, in 2008 I founded Sookio.
I built and scaled the agency through intense periods of change – pandemic, fire, recession, four premises, shift to hybrid working – and oversaw the delivery of targeted marketing campaigns for clients in education, science/tech, B2B and the public sector, reaching millions of people and increasing footfall, applicants, and revenue.
In 2024 I pivoted the business to go from agency to consultancy, enabling me to draw on my wealth of experience in marketing, leadership and business operations and offer a more streamlined set of services:
<ul>
<li>Audits and recommendations</li>
<li>Strategy and support</li>
<li>Consultancy</li>
<li>Training: Social media, writing for marketing, building visibility</li>
</ul>
It&apos;s communications from the inside out. I’m someone who lives and breathes marketing and has closely followed digital trends since the earliest days of social media, but knows how to get the foundations right too – the tools, the processes, the best ways to nurture client relationships and motivate your team. I love working with clients to share this knowledge and solve problems together that lead to a happier, more productive, and more profitable business.
Values (see more on my <a href=&apos;https://www.sookio.com/about&apos; target=&apos;_self&apos;>About page</a>)
1. Innovation for the betterment of society
2. Empowering others through knowledge, skills and opportunities
3. Best practice in communication
Handy to know (<a href=&apos;https://www.sookio.com/sookio-team/sue-keogh&apos; target=&apos;_self&apos;>see my full bio</a>)
<ul>
<li>Fellow of the Chartered Institute of Marketing, and RSA</li>
<li>National Business Women’s Awards judge</li>
<li>Host Skillshare courses taken by 10k+ people</li>
<li>Founder of work experience initiatives which have helped 150+ young people kickstart their career in marketing</li>
<li>Host of Communication Untangled podcast and regular speaker on marketing, digital, communications</li>
<li>Winner of multiple awards for myself and the business including Service Excellence, Business Person of the Year, Community, Website</li>
</ul>

Communications Consultant

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Expert Cybersecurity Consultant
With extensive experience in cybersecurity, I specialise in providing comprehensive solutions to safeguard businesses against digital threats. My expertise spans consulting, training, incident response, penetration testing, and compliance management.
Expertise Areas:
Cybersecurity Consulting:
<ul>
<li>Risk Assessments: Identify vulnerabilities and assess potential risks to create tailored security strategies.</li>
<li>Security Architecture: Designing robust and secure IT infrastructures to protect against cyber threats.</li>
</ul>
Incident Response and Management:
<ul>
<li>Preparation: Developing incident response plans and conducting tabletop exercises.</li>
<li>Response: Leading efforts to contain and mitigate security breaches.</li>
</ul>
Compliance and Regulatory Guidance:
<ul>
<li>Regulatory Standards: Ensuring adherence to GDPR, HIPAA, and PCI-DSS regulations.</li>
<li>Compliance Management: Implementing and managing programs to meet regulatory requirements.</li>
</ul>
Training and Awareness Programs:
<ul>
<li>Employee Training: Conducting awareness training on best practices.</li>
<li>Phishing Simulations: Running simulated attacks to improve vigilance and response.</li>
</ul>
Security Solutions Implementation:
<ul>
<li>Managed Detection and Response (MDR): Deploying and managing advanced threat detection and response solutions.</li>
<li>Vulnerability Management: Continuous monitoring and remediation of security vulnerabilities.</li>
<li>Penetration Testing: Simulating attacks to identify and address weaknesses before exploitation.</li>
</ul>
Cybersecurity Insurance:
<ul>
<li>Risk Transfer: Assisting businesses in obtaining insurance to mitigate financial impacts from breaches.</li>
<li>Policy Guidance: Advising on best practices and requirements to qualify for and maintain coverage.</li>
</ul>
Why Connect with Me? As a dedicated cybersecurity professional with strong partners, I empower businesses with the knowledge and tools to protect their digital assets. I believe in a proactive approach to cybersecurity, focusing on prevention, education, and swift response to incidents. Together, we can create a secure environment for your business to thrive in the digital age.
Feel free to contact me to discuss how we can enhance your cybersecurity posture and protect your business from evolving threats.

Cybersecurity solutions and consulting network

This group is for cybersecurity professionals and businesses focused on protecting digital assets.

A creative branding and design studio based in Lisbon and London, with strategy and collaboration at the heart of everything we do. We work with a network of creative people to deliver tailor-made branding and design solutions for your business. With over 16 years experience in <a href=&apos;https://www.ferrgoodstudio.com/brand-and-website-design-intensive&apos; target=&apos;_self&apos;>branding and design</a>, including working with media powerhouses such as the <a href=&apos;https://www.ft.com/&apos; target=&apos;_self&apos;>Financial Times</a> and the <a href=&apos;https://www.bbc.co.uk/&apos; target=&apos;_self&apos;>BBC</a>, we bring our corporate premium branding knowledge that will make you stand out from the competition. If you’re a start-up or scale up ready to elevate <a href=&apos;https://www.ferrgoodstudio.com/timeless-brand&apos; target=&apos;_self&apos;>your branding game</a>, and you’re also keen to do this in a conscious, sustainable way, then you’re in the right place.

Brand and Design at Ferrgood Studio

Branding and Website Design

Our Brand and Website Design Intensive provides you with a comprehensive, bespoke brand and website overhaul, designed to elevate your business and connect with your audience.

Emma spent over a decade working in SEO, both in-house and with agencies, before founding Oxford Comma Digital. She has worked with companies including House of Fraser, Sure Deodorant and Mitsubishi.
Emma can regularly be found speaking and conducting training sessions at SEO events and on podcasts.

Lunch and Learn: An introduction to SEO for busy people

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