Lunch and Learn: How to define the right brand values for your business

In this Lunch and Learn, Sally Day, director at Saltoria Marketing, discusses the importance of brand values for your business. She also explains how to define the right brand values with a step-by-step guide, and how to get your whole company involved in the process.

Sally set up Saltoria three years ago and has worked with many small businesses to define or redefine their brand identity. She's a big advocate for creating an original brand personality and identity for businesses and believes that brand values are both the heart and brain of any successful brand.

Key takeaways from this session:

• Get an idea of what your top five values are

• Have a better understanding of your brand personality

• Discover the top tips for involving your team in defining your brand values

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