Lunch and Learn: Developing a winning brand proposition
Posted: Tue 1st Aug 2023
What is your brand proposition – is it compelling for your target customer and does it give your business a competitive advantage?
In this Lunch and Learn, Steve Paul explores how to develop a desirable, differentiated, and defensible proposition that can form the basis of all your marketing and sales communication. He also shares how to test the strength of your brand proposition.
Steve is an experienced leadership coach and an expert mentor in branding, marketing, communications and digital. He has a wealth of practical hands-on marketing and sales experience gained by leading marketing and sales activities at Philips Electronics, IBM/Lotus, Harper Collins, and The BBC.
Key takeaways from this session:
Discover a way to map the position of your brand, product or service in the market versus your competitors
Find out a template for building a powerful positioning statement
Learn a methodology for testing the strength of your brand proposition
About Enterprise Nation
Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business, in one place.
About Constant Contact
Constant Contact offers email and digital marketing tools that make it easy for your small business or nonprofit to get the attention and revenue it deserves. Constant Contact has joined Lunch and Learn to share its extensive marketing expertise.