Understand your brand and make sure it stands out from your competition, and learn how to present your best self at pop-up markets.

Lunch and Learn: Elevate your brand and shine at pop-up markets

Webinar

 shares his top tips about brand image, body language and the art of engaging with customers. He also explains how to give great customer service and increase your sales performance at pop-up markets.

As a small business owner, the journey involves not just crafting and refining your product, but also ensuring its impeccable presentation. It's a constant evolution of self-discovery and brand development through marketing strategies, all culminating in successfully selling your products at markets and pop-up events.

 where he runs in-person markets in Surrey that have an important ethos – to offer customers choice and variety in a “unique, friendly, and creative" environment.

Jason is a mental health first-aider, business mentor, and ambassador for 

. He uses the skills that he has gained through the years in different sectors to help others and is keen to guide and develop those who may need help in growing their business.

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business.

to get everything you need to start and grow your small business, in one place.

Watch previous Lunch and Learns from our library of webinars

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Lunch and Learn: How to elevate your brand and shine at pop-up markets

Find out how to get your brand to stand out at markets so you can gain massive profits.

Sally runs <a href=&apos;https://www.saltoriamarketing.com/&apos; target=&apos;_self&apos;>Saltoria Marketing</a> and is an Enterprise Nation advisor. Saltoria supports companies with content marketing strategy and creation – we are an extension of your team and your favourite outsourced colleagues. Sally and her team are super passionate about making marketing fun and accessible for everyone and giving small companies the same opportunities that big brands get.

Director

Creating a content marketing strategy that converts

Effective content strategies, from identifying target audiences to developing content calendars and measuring success.

I&apos;m Emily, owner of the brand &apos;Storklings&apos; (space themed toys!), for more than 10 years selling, and building on ecommerice platforms. My main area of expertise is teaching other product business owners how to leverage Amazon, to become a major income stream.

Amazon expert business owner and coach

Amazon e-commerce for small businesses

Discussions on all things selling on Amazon and e-commerce.

I’m a business strategist, coach, and founder of Market &amp; Me. I help business owners ditch the guesswork, take control, and grow with clarity - without working 24/7 or second-guessing every decision.
With 20+ years in retail, hospitality, and leisure, I’ve worked with startups, independents, and SMEs, leading on operations, marketing, and performance strategy. I’ve also helped shape some of London’s biggest commercial spaces - including Westfield Shopping Centres and TfL’s 2,500-property estate - so I know what makes a business work from both sides.
I’ve been where you are. I’ve seen what works (and what’s a complete waste of time). Now, I help founders cut through the noise, take smarter action, and actually enjoy running their business again.
<h3>How I Can Help</h3>
?? Get clear on what actually moves the needle – No more wasted time on things that don’t work. ?? Make more sales, without feeling pushy - Because good business isn’t about hard selling, it’s about connection. ?? Stand out in a crowded market - Nail your messaging, marketing, and brand positioning. ?? Scale without losing yourself in the process - Smart, strategic growth that works for you. ?? Take action with confidence - No more “should I/shouldn’t I?” spirals. You’ll know exactly what to do next.
No jargon. No “one-size-fits-all” BS. Just practical, real-world strategies to help you make big moves in your business - on your terms.

Small Business Coach and Retail Specialist

Coaching and mentorship for start-ups

Launch your business with clarity, confidence and support so you can build strong foundations.
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</ul>

<h3>Introduction</h3>
With over 20 years of experience in marketing, I help businesses refine their strategy, grow profits, and establish a solid foundation for sustainable success. I specialise in working with small and medium-sized businesses that can’t afford a full-time marketing resource but need expert guidance to get their marketing right.&nbsp;
As a fractional CMO, board advisor, and interim CMO, I focus on helping companies professionalise their marketing, ensuring they have the right processes, positioning, and strategies in place to thrive.
I’m the founder and CEO of Sophera Marketing, (www.sopheramarketing.co.uk) where I work with businesses in a hands-on, practical way to drive real results. My expertise spans across industries, with a strong focus on payments, employee benefits, and financial education.
Beyond consulting, I teach marketing at The Cambridge School of Marketing and am a seasoned board advisor to SMEs.&nbsp;
<h3>My Approach</h3>
I believe in marketing that delivers real impact, not just vanity metrics. Too often, businesses chase brand awareness without a clear path to profitability. My approach is different: I focus on practical, measurable strategies that drive revenue, customer retention, and market positioning. I help businesses:
<ul>
<li>Clarify their positioning – ensuring they stand out in a crowded marketplace.</li>
<li>Develop strategic marketing plans – aligning marketing with business objectives.</li>
<li>Implement effective campaigns – balancing digital, content, and traditional marketing.</li>
<li>Refine pricing and product strategy – ensuring the offer matches market demand.</li>
<li>Build internal marketing capability – so they’re not reliant on external consultants forever.</li>
</ul>
I want my clients to succeed long-term, which is why my goal is to make myself redundant within two years. I help businesses grow up, setting up proper processes, structures, and teams so they can continue scaling without constant external support.
<h3>Why People Hire Me</h3>
Hiring me means getting an expert who is strategic but also hands-on. I don’t just advise; I implement. My clients appreciate my ability to cut through complexity and focus on what truly moves the needle. Here’s why businesses choose to work with me:
<ol>
<li>Deep Marketing Expertise – With two decades of experience, I’ve seen what works and what doesn’t across multiple industries.</li>
<li>Clear, No-Nonsense Communication – I avoid jargon and corporate fluff, focusing on clear, actionable insights.</li>
<li>Results-Driven Approach – I ensure marketing efforts align with commercial goals, delivering tangible ROI.</li>
<li>Cross-Industry Knowledge – From fintech and payments to employee benefits and beyond, I bring broad expertise to the table.</li>
<li>Proven Leadership – As a fractional CMO and board advisor, I help companies professionalise their marketing and build high-performing teams.</li>
<li>Ethical and Transparent – I believe in honest advice, fair pricing, and delivering real value to clients.</li>
</ol>
<h3>Key Projects and Achievements</h3>
<ul>
<li>Rebranding Suresite to Attenda – Leading the transformation of a well-established payments business to serve the fuel, unattended, and franchise sectors.</li>
<li>Building Money Guided – Launching an AI-driven financial education platform that’s now a partner of Benefex and Ben, making financial wellbeing more accessible.</li>
<li>Driving Growth for SMEs – Helping small and medium-sized businesses establish their marketing foundations, grow revenue, and scale efficiently.</li>
<li>High-Impact Thought Leadership – Regularly publishing articles on LinkedIn and in the trade press about AI in HR, financial wellbeing, and the role of marketing in business growth.</li>
</ul>
<h3>Who I Work With</h3>
I work best with businesses that are in the ‘grow up’ stage—those that have found product-market fit but now need structured, strategic marketing to scale. My clients range from fintech startups to established businesses looking to refine their positioning and approach. Whether it’s a short-term project or a longer-term engagement, I help companies professionalise their marketing without the overhead of a full-time CMO.
<h3>How We Can Work Together</h3>
If you’re looking for a marketing expert who will bring clarity, structure, and results, I’d love to chat. Whether you need a fractional CMO, a strategic consultant, or a short-term project lead, I can help you get your marketing right—so your business grows profitably and sustainably.
Let’s make marketing work for you. Get in touch to explore how we can collaborate.

Fractional CMO

Richard Levy

<h3>Introduction</h3>
With over 20 years of experience in marketing, I help businesses refine their strategy, grow profits, and establish a solid foundation for sustainable success. I specialise in working with small and medium-sized businesses that can’t afford a full-time marketing resource but need expert guidance to get their marketing right.&nbsp;
As a fractional CMO, board advisor, and interim CMO, I focus on helping companies professionalise their marketing, ens

Lunch and Learn: How to elevate your brand and shine at pop-up markets

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