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Join for freePosted: Tue 17th Jun 2025
In this Lunch and Learn, Laura Newbold Breen, CEO of ACID, discusses the intellectual property (IP) rights of trademarks, what they are, how to register one and how they can benefit your business and brand.
What a trademark is and how to register one correctly
Why having a trademark could be beneficial to your brand and business
How ACID can help you protect your IP rights
Laura joined ACID as chief operating officer in December 2023 and, in June 2024, was promoted to the role of CEO.
Prior to ACID, Laura was head of legal at Magmatic Ltd, the former owner of the Trunki brand. Working closely with Rob Law MBE, Laura pioneered a resourceful approach to brand protection.
She became the manager responsible for all aspects of IP and served as product compliance manager, making sure the company's products met safety legislation throughout the globe.
Laura is passionate about UK manufacturers, designers and SMEs and is especially committed to supporting them as they navigate the never-ending complexities of IP and business needs.
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