Five techniques for telling your brand story
Posted: Mon 24th Mar 2025
Telling your brand story effectively is crucial to connect with your audience and stand out.
In this Lunch and Learn, Louise Chandler, founder of Soundbite Media, explains how you can transform your brand story into a powerful tool for engagement and growth.
Louise shares five techniques and tools to help you craft a compelling brand narrative that you can use in your real-life interactions and the digital world.
Topics covered in this session
Why you are your business – and how to represent yourself
Top tips for successful storytelling with your network
How to access a free marketing comms planner sheet that will help you launch your business in three steps: objective – platform – message
About the speaker
Louise is a two-time award-winning marketing and communications specialist with over 20 years of experience. She has developed her expertise working with great brands, such as BBC, Superdrug, HSBC, Nationwide Building Society and Prince’s Trust.
In her pursuit to upskill and empower others, Louise has launched 14 different downloadable PR and marketing toolkit resources.
Relevant resources
The power of brand storytelling: How to tell your brand story
Lunch and Learn: How to communicate your brand's story effectively
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