How personas and ideal customer profiles boost your marketing

Before you think about creative ideas, spending on ads, planning events or any other marketing stuff, it's really important to first understand what makes your customers (and potential customers) tick.

In this Lunch and Learn, marketing strategist Paul Lee introduces you to ideal customer profiles (ICPs) and personas. These are like detailed imaginary pictures of your target audience. Paul will explain why you should work on them before spending any money on marketing or trying to sell things.

Paul is a versatile and experienced marketing strategist, director and board adviser who has been highly active in the transformation of B2B marketing and sales over the past 14 years, supporting scale-up to large corporate businesses.

Topics covered in this session

• What personas and ideal customer profiles (ICPs) are, and why they are so important

• How to create personas

• How building effective personas can have an impact on how you market your business

Relevant resources

• What is small business market research?

• Why creating buyer personas is so important to a new business

• How small businesses can create buyer personas [WEBINAR]

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