How to charge correctly as you scale

Deciding what to charge can be complicated, especially as you move from being a start-up and begin to deliver bigger programmes and contracts and hire staff to help with delivery.

Charge too much and you may not win enough business, but charge too little and you are in danger of your profitability being squeezed and your personal income reducing.

In this Lunch and Learn, Karen Skidmore dives into how to strike a balance that keeps your business healthy while avoiding pricing mistakes. She also shares her top tips for avoiding the ups and downs of inconsistent income.

Topics covered in this session

• The 60% profitability sweet spot and the danger swings of going under or over

• How many consultants and coaches forget to pay themselves and what you can do to avoid this

• How to prevent the unsustainability of money-in-money-out sales growth

Relevant resources

• How to price your handmade goods

• How to price a product for a small business

• Cost-based vs. value-based pricing: Which is right for you?

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