Lunch and Learn: How to craft smart customer surveys

Businesses love surveys, but customers often get tired of them. Survey fatigue is real!

In this Lunch and Learn, Katie Tucker dives into how to craft smart surveys that will increase your chances of getting the right insight for your business. She also shares practical tips and advice on what types of questions to ask, how many questions is too many and how to ensure the responses are useful for your business.

Katie is an inspirational product leader with over 12 years of experience leading teams and delivering stand-out products and services. In 2020, she founded Product Jungle, helping hundreds of businesses understand customers better. She is also a mentor, speaker and the author of Do Penguins Eat Peaches? And other unexpected ways to discover what your customers want (Practical Inspiration Publishing, 2023).

Key takeaways from this session:

• Find out why less is more when it comes to questions

• Learn how to create effective customer surveys

• Discover the importance of not asking for information you won't use, making your surveys more efficient and impactful

About Enterprise Nation

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business, in one place.