How to create a brand name that stands out

Hello I’m Ben. I'm a trained graphic designer and brand strategist. I love designing, writing and naming, and these are the reasons I started The Identity Bureau. I like to write short stories and micro fiction which, along with branding and naming news, you can read in my monthly newsletter 'Notes from the Bureau'.   I like films, especially horror films (well, the good ones anyway...) and I also collect vintage movie posters. Other things that please me are: mountain biking, decent coffee, the actor Harry Dean Stanton, To Do lists, old cars, obedient Labradors and things that are engineered with function and longevity in mind, like certain German watches and handmade Dutch coffee machines... I’ve spent over two decades immersed in the world of brand identity, driven by a passion for naming and design. As the founder of The Identity Bureau, I believe that a well-crafted name is the heart of a compelling brand identity. It’s more than just a label; it’s a story, an emotional connection, and a strategic tool.My approach is to dig deep into the essence of each brand, collaborating closely with clients to understand their vision, market position, and audience. This helps me create names that are memorable and align perfectly with their brand ethos. Effective naming, in my view, lays the foundation for cohesive and engaging brand identity design, ensuring that every visual and verbal element tells a unified story.At The Identity Bureau, I’ve seen firsthand how a strong name can transform a brand’s identity and amplify its market presence. I work with startups, growing businesses, and those looking to rebrand, always aiming to capture the unique value each brings to the table. By translating their essence into a name and an identity, I help them stand out and build trust with their audience.Naming is both an art and a strategy. It’s about differentiation, inspiration, and loyalty. My goal is to make brands not just recognizable but also memorable and admired. If you’re looking to elevate your brand’s identity, I’m here to help you create a name and a visual story that truly resonates.