Learn how to make a content marketing plan that gives your audience value, leads to conversions for your business, and is SEO-friendly.

Lunch and Learn: How to create a content marketing plan

Webinar

, CEO of content marketing agency Inkwell, tells you how to create a content marketing plan that creates value for your audience and conversions for your business.

Content marketing helps customers find and understand your business, builds loyalty and drives sales.

Listen to this webinar to generate content ideas that align with your brand, are SEO-friendly and can attract people to your website.

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business.

to get everything you need to start and grow your small business, in one place.

Watch previous Lunch and Learns from our library of webinars

How to create a content marketing plan that creates value for your audience and conversions for your business.

Andrew has been a multi-award-winning construction business owner himself for over 7 years in his family-run business. Achieving the No.1 Business Mentor in the UK for The Biggest Impact Award to SME at the National Mentoring Matters Awards 2023
Earning recognition for his award-winning coaching prowess. Possessing an exceptional blend of personal attributes, Andrew’s coaching sets him apart from the rest. His unwavering commitment to empowerment & accountability is at the heart of his approach.

CEO Mentor Coach

Lunch and Learn: How to build your brand message

Discover how to craft a compelling brand message, target your ideal customer and boost sales.

Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

Strategies for success: Branding and marketing

Join this forum for SMBs to share cutting-edge branding and marketing tactics for growth and resilience.

Louise is a two time award winning marketing and communications specialist with over 20 years’ experience. She has developed her expertise working with great brands such as BBC, Superdrug, HSBC, Nationwide Building Society, Prince’s Trust. She is on a mission to encourage businesses to promote who they are and what they do using marketing, communications and public relations tools and techniques.
In her pursuit to upskill and empower others, Louise launched 14 different downloadable PR and marketing toolkit resources.
From working in call centres and with penguins (not at the same time), arranging for a 104 year to be arrested (for fun) and being a firefighter for a day - she’s done it all and she’s not finished yet…
<ul>
<li>Read about her work: <a href=&apos;https://soundbitemedia.co.uk/&apos; target=&apos;_self&apos;><ins>https://soundbitemedia.co.uk/</ins></a></li>
<li>Read Louise’s blog ‘self-employed stories’ on LinkedIn <a href=&apos;https://www.linkedin.com/newsletters/self-employed-stories-7156970726275600384/&apos; target=&apos;_self&apos;><ins>https://www.linkedin.com/newsletters/self-employed-stories-7156970726275600384</ins></a></li>
</ul>

Marketing communications specialist

Communications Champion

Louise will be your communications advocate and champion, your brand’s best ally to deliver services you need to promote your products and services. 

This bespoke campaign service comes with full PR, marketing and communication services.

Reputation strategy: drawing on deep knowledge of channels and audiences to identify how best to position clients and tell their story

Advising: providing recommendations that are understood and accepted

People Management: supporting the wellbeing of the tea

Running a small business or scaling a start-up can feel overwhelming, but with the right strategies in place, you can transform your business into a sustainable and thriving brand. I specialise in helping entrepreneurs and SMEs navigate their growth journey through bespoke marketing and leadership services that deliver measurable results.
Over 20+ years of steering global brands to success, I specialise in brand/marketing strategy for luxury, FMCG, beauty, and sustainable fashion. With a focus on start-ups and SMEs, I’ve shaped visionary concepts into household names, driving growth and innovation. As a board advisor, coach and contractor, I turn ambitious ideas into profitable realities, building brands that resonate and deliver results.
Why Choose Me?
Having worked with global brands and start-ups alike, I bring a wealth of knowledge and an innovative approach to every project. My passion and goal is to make your business feel bigger, better, and positioned for success—without unnecessary complexity or corporate jargon.
Let’s work together to transform your challenges into opportunities for growth.

Founder CEO

Sally Jimson

Running a small business or scaling a start-up can feel overwhelming, but with the right strategies in place, you can transform your business into a sustainable and thriving brand. I specialise in helping entrepreneurs and SMEs navigate their growth journey through bespoke marketing and leadership services that deliver measurable results.
Over 20+ years of steering global brands to success, I specialise in brand/marketing strategy for luxury, FMCG, beauty, and sustainable fashion. With

Lunch and Learn: How to create a content marketing plan

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