Sal Pajwani and Sophie Surowiak-Long join Emma Jones to explore how pricing, talent and cultural readiness drive business growth.

How to scale a service-based business

Webinar

Based on their experience of increasing the value of innovation agency 

 to ready the business for a successful sale to Accenture, the duo started their own venture, 

, focusing on helping agencies and service-based businesses scale effectively.

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. 

 to get everything you need to start and grow your small business, in one place.

Watch previous Lunch and Learns from our library of webinars

Lunch and Learn: How to scale a service-based business

How to grow and sell a business with tips on pricing products, hiring talent and creating a culture ready for expansion.

I&apos;m a <a href=&apos;https://danmartinuk.com/&apos; target=&apos;_self&apos;>freelance content creator and event host</a> who helps small businesses and the organisations that support them. I&apos;m also Enterprise Nation&apos;s Local Leader for Bristol.
I have 20 years of experience as a small business journalist having interviewed hundreds of entrepreneurs from famous names like Sir Richard Branson and Deborah Meaden to the founders behind brand new start-ups.
I&apos;ve worked for a range of leading small business publications and support groups, most recently as head of content at Enterprise Nation where I was responsible for the prolific output of content on the company&apos;s blog and social media. I now freelance for Enterprise Nation as the website&apos;s <a href=&apos;https://www.enterprisenation.com/business-news&apos; target=&apos;_self&apos;>news reporter</a> and as the host of the <a href=&apos;https://www.enterprisenation.com/podcast&apos; target=&apos;_self&apos;>Small Business sessions podcast</a>.
I&apos;m based in Bristol where I run and host regular events with the local small business community in my role as Enterprise Nation&apos;s Local Leader for Bristol. I also have strong connections with other major business organisations in the south west region.
In total, I&apos;ve hosted over 100 events including conferences with an audience of hundreds for international brands like Xero and Facebook and live web chats from inside 10 Downing Street.
With my partner, I co-run <a href=&apos;https://www.lifestyledistrict.co.uk/&apos; target=&apos;_self&apos;>Lifestyle District</a>, a lifestyle blog focused on culture, art, theatre and photography.

Freelance content creator & event host

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The Office for Budget Responsibility has been commissioned to produce an economic and fiscal forecast.

I am a Leadership and Operational Improvement Advisor, Trainer and Mentor, specialising in helping businesses to focus on Operational Excellence and Building High Performing Management and Leadership Teams.
I work with people managers and business leaders who are stuck in a rut or hit a ceiling and need help focussing on the priorities to help their business improve. Upskilling them with mgmnt &amp; leadership development and mentoring them on how to manage their people fairly and effectively and their processes, workflows and standards efficiently.
With over 20 years Operations Management and Leadership experience, working for multi-national and market leading organisations, I provide real life and practical solutions to business problems.
As a trusted advisor, coach and mentor to Senior Leaders down to front line Team Leaders and Supervisors, I provide them with essential Lean and Management tools, techniques and skills to help them operate more efficiently, with an action oriented approach to achieving improvement goals.

Leadership Consultant and Mentor

Leadership development

A group for business owners, senior leaders and managers alike.

Next Level business growth coaching

Embed a growth methodology and rhythm throughout the business.



I’m a marketing and community strategist working with fashion and beauty brands. I started we are forum in 2020, after more than a decade in various London agencies.&nbsp;&nbsp;&nbsp;
It has never been easier to start a brand and while barriers to entry are low, new brands are launching every day. Consumers have an endless supply of choices available to them and have become more selective and discerning. Their expectations go beyond a good product and good customer service. They have learned to see through once dependable marketing tactics and have become permanently ad-saturated.&nbsp;&nbsp;
Post-pandemic, community has become key to consumers. Brands that put their customers front and centre, facilitating connection and giving them a sense of belonging, are the ones most likely to thrive.&nbsp;&nbsp;
I know that this approach comes with its own set of challenges, which is why I help brands bring to life community flywheels that bring real value to the business and its most dedicated advocates. I don’t believe in the old agency model and work directly with founders, marketing teams and other key stakeholders, offering specialised guidance through flexible support. I want to build brands with impact, by helping them harness the power of community.

Marketing and community strategist

Vanessa Nunes

I’m a marketing and community strategist working with fashion and beauty brands. I started we are forum in 2020, after more than a decade in various London agencies.&nbsp;&nbsp;&nbsp;
It has never been easier to start a brand and while barriers to entry are low, new brands are launching every day. Consumers have an endless supply of choices available to them and have become more selective and discerning. Their expectations go beyond a good product and good customer service. They have l

How to scale a service-based business

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