Lunch and Learn: Key 2023 trends for food and drink businesses

My passion for understanding what consumers do and why and how brands influence their purchasing behaviour has taken me on an amazing journey of discovery and learning. Different lifestyles, cultures, lifestages, aspirations, needs, thinking and desires all shape how consumers interact with brands. And with consumers faced with ever increasing choice, products and brands have to work smarter and harder to gain the attention of their target audience.Nowhere is this more true than in the food and drink category where I've helped clients create truly innovative and differentiated products and brands to deliver significant competitive edge.My expertise has helped numerous entrepreneurial businesses achieve success as I've guided and advised them on the journey from concept to reality including: business planning, investor introductions, NPD, manufacturing solutions, brand creation, routes to market and retailer relationships.And now, I'm developing a portfolio of brands which are good for the individual and good for the planet.I also provide mentorship and speak and present at events and as a brand owner I not only talk the talk but walk the walk.I truly believe I'm extraordinarily lucky to have a career which excites and inspires me each and every day through the people I meet who want to make change for the benefit of all.End to end food and drink sector expertise encompassing: product ideation, innovation workshops, consumer insight, competitor benchmarks, business planning and funding, research, market analysis and strategy, new product development, sensory, consumer testing, product differentiation initiatives, product manufacturing, structural packaging design, packaging technology and innovation, brand design and packaging design, trademarking, trading standards and legislative considerations, sales strategies, distribution logistics, consultancy, mentoring and marketing.