In this Lunch and Learn, Emma Goode, founder of 24 fingers, dives into the basics of pay-per-click (PPC) advertising – how it works and the different types.

Lunch and Learn: Master your marketing with PPC advertising

Webinar

, founder of 24 fingers, explains the basics of pay-per-click (PPC) advertising. She also covers how it works, the different types of PPC ads, and how to set up and manage a successful PPC campaign.

is an award-winning digital marketing agency that helps small business owners who are all fingers and thumbs with their marketing.

This webinar is part of a series for business.connected. 

business.connected: Grow your business with free digital training

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The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital and adopt new technology. 

Learn the basics of pay-per-click (PPC) advertising and how to set up and manage a successful PPC campaign.

I&apos;m a <a href=&apos;https://danmartinuk.com/&apos; target=&apos;_self&apos;>freelance content creator and event host</a> who helps small businesses and the organisations that support them. I&apos;m also Enterprise Nation&apos;s Local Leader for Bristol.
I have 20 years of experience as a small business journalist having interviewed hundreds of entrepreneurs from famous names like Sir Richard Branson and Deborah Meaden to the founders behind brand new start-ups.
I&apos;ve worked for a range of leading small business publications and support groups, most recently as head of content at Enterprise Nation where I was responsible for the prolific output of content on the company&apos;s blog and social media. I now freelance for Enterprise Nation as the website&apos;s <a href=&apos;https://www.enterprisenation.com/business-news&apos; target=&apos;_self&apos;>news reporter</a> and as the host of the <a href=&apos;https://www.enterprisenation.com/podcast&apos; target=&apos;_self&apos;>Small Business sessions podcast</a>.
I&apos;m based in Bristol where I run and host regular events with the local small business community in my role as Enterprise Nation&apos;s Local Leader for Bristol. I also have strong connections with other major business organisations in the south west region.
In total, I&apos;ve hosted over 100 events including conferences with an audience of hundreds for international brands like Xero and Facebook and live web chats from inside 10 Downing Street.
With my partner, I co-run <a href=&apos;https://www.lifestyledistrict.co.uk/&apos; target=&apos;_self&apos;>Lifestyle District</a>, a lifestyle blog focused on culture, art, theatre and photography.

Freelance content creator & event host

The Small Business Sessions podcast (S7E1): From blogger to multi-million pound beauty brand

Enterprise Nation's podcast is back for a seventh series of inspiring entrepreneurial stories and expert business tips.

Expert Cybersecurity Consultant
With extensive experience in cybersecurity, I specialise in providing comprehensive solutions to safeguard businesses against digital threats. My expertise spans consulting, training, incident response, penetration testing, and compliance management.
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<ul>
<li>Risk Assessments: Identify vulnerabilities and assess potential risks to create tailored security strategies.</li>
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</ul>
Incident Response and Management:
<ul>
<li>Preparation: Developing incident response plans and conducting tabletop exercises.</li>
<li>Response: Leading efforts to contain and mitigate security breaches.</li>
</ul>
Compliance and Regulatory Guidance:
<ul>
<li>Regulatory Standards: Ensuring adherence to GDPR, HIPAA, and PCI-DSS regulations.</li>
<li>Compliance Management: Implementing and managing programs to meet regulatory requirements.</li>
</ul>
Training and Awareness Programs:
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<li>Employee Training: Conducting awareness training on best practices.</li>
<li>Phishing Simulations: Running simulated attacks to improve vigilance and response.</li>
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<li>Managed Detection and Response (MDR): Deploying and managing advanced threat detection and response solutions.</li>
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<li>Risk Transfer: Assisting businesses in obtaining insurance to mitigate financial impacts from breaches.</li>
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Feel free to contact me to discuss how we can enhance your cybersecurity posture and protect your business from evolving threats.

Cybersecurity solutions and consulting network

This group is for cybersecurity professionals and businesses focused on protecting digital assets.

Running a small business or scaling a start-up can feel overwhelming, but with the right strategies in place, you can transform your business into a sustainable and thriving brand. I specialise in helping entrepreneurs and SMEs navigate their growth journey through bespoke marketing and leadership services that deliver measurable results.
Over 20+ years of steering global brands to success, I specialise in brand/marketing strategy for luxury, FMCG, beauty, and sustainable fashion. With a focus on start-ups and SMEs, I’ve shaped visionary concepts into household names, driving growth and innovation. As a board advisor, coach and contractor, I turn ambitious ideas into profitable realities, building brands that resonate and deliver results.
Why Choose Me?
Having worked with global brands and start-ups alike, I bring a wealth of knowledge and an innovative approach to every project. My passion and goal is to make your business feel bigger, better, and positioned for success—without unnecessary complexity or corporate jargon.
Let’s work together to transform your challenges into opportunities for growth.

Founder CEO

Strategic Business and Brand Development

Running a small business or scaling a start-up can feel overwhelming, but with the right strategies in place, you can transform your business into a sustainable and thriving brand. I specialise in helping entrepreneurs and SMEs navigate their growth journey through bespoke marketing and leadership services that deliver measurable results.

Your brand is more than just a logo; it&apos;s how customers experience your business. I help you craft a strong brand identity that resonates with your audie

Katie Marshall, founder of Luxley Communications, is a highly respected consultant in the fitness and wellness industry, known for her deep expertise and extensive network. With nearly two decades of experience, Katie has become one of the most trusted figures in her field, helping brands and individuals across the health, fitness, wellness, and lifestyle sectors to grow and thrive. Katie’s work spans a diverse range of clients, from early-stage startups and solo practitioners to well-established brands and leading names in the industry. Her ability to navigate both emerging and established markets makes her a go-to advisor for those seeking to elevate their presence and impact. Her clients value her for her strategic insights, innovative approach, and dedication to building long-term, meaningful relationships. Katie loves to bring her extensive knowledge and powerful network to support business growth, driving visibility and helping her clients unlock new opportunities. Whether guiding new brands through their early stages or helping larger companies pivot and expand, Katie’s focus is always on fostering authentic growth and ensuring her clients make a positive impact in the world.

Founder and CEO

Katie Marshall

Katie Marshall, founder of Luxley Communications, is a highly respected consultant in the fitness and wellness industry, known for her deep expertise and extensive network. With nearly two decades of experience, Katie has become one of the most trusted figures in her field, helping brands and individuals across the health, fitness, wellness, and lifestyle sectors to grow and thrive. Katie’s work spans a diverse range of clients, from early-stage startups and solo practitioners to well-establ

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