Discover how to build your brand story, connect with customers through community-building and sell to customers with an experience-first strategy.

Lunch and Learn: Five secrets to turning customers into raving fans

Webinar

 explains how top-performing companies create customer experiences that make them stand out from the crowd and win new customers.

She shares five top secrets of how brands can increase their engagement and gain new customers through proven customer experience-led initiatives using technology.

Louise has been working in the customer experience landscape for over 15 years with brands like Next, Rituals Cosmetics, Diesel clothing, Woodies and lots more.

Her approach to turning customers into raving fans is by understanding what they truly want. This is through world-class customer service that supports the journey and allows brands to own the marketplace.

Louise specialises in working with franchise retailers through implementing best practice processes with its people and operations.

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How top-performing companies create experiences that make them stand out from the crowd and win new customers.

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Founding partner of Eternal Balance LLP &amp; Eternal Balance Community Services CIC , Providing Training and consultancy services across the UK, Key focus on the health and social care sector, mental health and well-being of workplaces and communities. Board of Directors Baileston Community Care and Extended Personal Care.

Director and Managing Partner

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Are you a self-employed trainer or business dedicated to making a difference through education and training? 
At Eternal Balance, we believe in the power of businesses and independent trainers to shape the future.
We are proud to offer our unwavering support to trainers or organisations who wish to deliver SQA (Scottish Qualifications Authority) accredited qualifications. 
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Serial entrepreneur and innovation director across multiple verticals, with a technology and sector agnostic approach to consulting. Currently consulting to various ventures ie Medtech, CPG, FMCG, Fintech, Adtech, HeathTech etc

Having been deeply immersed in the Startup / SME EcoSystem for approximately 25 years, in 2 distinct sectors and countries with various business models. Providing both product / services for b2b and b2b segments has allowed me to gain a solid amount of diverse knowledge and understanding.
This entrepreneurial experience also allowed to gain insights of the innovation value chain and operational requirements of building / scaling ventures, for product market fit. The critical component of fundraising through various mechanisms, is an area that I understand well, having bootstrapped businesses and then raised circa 3m Euros across angel, Venture Capital and the European Development Fund (EDF).
The full spectrum of the fund-raising process was arguably the most challenging aspect of venture building for a multitude of reasons and it was a definite grind to get it done. Learning to dealing with brutal reality was a crucial part of success and helped test / fortify my resilience and growth mindset.
The last venture Zveetz had a regenerative aspect with a mission to make a dent against sugar pollution and its consequences to people and planet. Working cross functionally with a stellar team of individuals including food and behavioural scientists to deliver an impactful value proposition was highly rewarding. The business model was multifaceted with transactional, subscription and asymmetrical revenue streams. We were able to move the needle on sugar reduction and enabled people to be more sugar smart, thereby hitting multiple impact and revenue KPI’s.
Previously to that, I had the privilege of deep diving into the world of AI, machine learning &amp; ontologies to build a recommendation engine SaaS for the e-commerce sector, although there were multiple future use cases for the technology. This immersion and venture was very challenging for multiple reasons but ultimately the outcomes were net positive, so the juice was worth the squeeze.
hankfully, I have been able to transition into the role of an Innovation Director and apply skills / experience to provide consultation across the Oxford Innovation ecosystem to various stakeholders.&nbsp;
<ul>
<li>Performed 96 one to one business support sessions and workshops for students, faculty, startup and SMEs teams.</li>
<li>Consulting with the KTP (Knowledge Transfer Partnerships) department to revamping program offering and positioning to meet desired Research Excellence Framework (REF 29) standards.</li>
<li>Supporting faculty members across the UnIversity’s different schools, on commercialisation of their research and various potential fund-raising strategies.</li>
<li>Working with the AI Research group within the University to develop their strategic roadmap.</li>
<li>Supporting the establishment of “Managementfest”, a student led innovation &amp; entrepreneurship conference and accelerator programme at BNU.</li>
<li>Regularly meeting with the university leadership committee to report all innovation initiatives and results.</li>
<li>Leading Oxford Innovation AI working group with a remit to i) develop a wholistic adoption strategy for competitive advantage. ii) Steering AI integration and operationalisation across the org, towards ISO42001 (trustworthy) compliance.</li>
</ul>

Innovation Director

Vishal Kawatra

Serial entrepreneur and innovation director across multiple verticals, with a technology and sector agnostic approach to consulting. Currently consulting to various ventures ie Medtech, CPG, FMCG, Fintech, Adtech, HeathTech etc

Having been deeply immersed in the Startup / SME EcoSystem for approximately 25 years, in 2 distinct sectors and countries with various business models. Providing both product / services for b2b and b2b segments has allowed me to gain a solid amount of d

Lunch and Learn: Five secrets to turning customers into raving fans

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