Find out how to create a digital marketing strategy: first steps, key considerations and where to find planning templates to make the process simpler.

Lunch and Learn: How to create a digital marketing strategy

Webinar

In this Lunch and Learn, digital marketing consultant

discusses the key things to consider when creating a digital marketing strategy.

This webinar is part of a series for business.connected. 

business.connected: Grow your business with free digital training

Free video training, exclusive offers and workshops

The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital and adopt new technology. 

Creating a digital marketing strategy: first steps, key considerations and where to find planning templates.

Helping business owners and marketing managers navigate the complexity of digital marketing to get consistent returns that drive profitability and growth.
In an ever-changing environment, this includes helping them navigate the opportunities and challenges that the AI revolution will create.
Over the past 11 years, I have worked with sole traders and large corporates to provide proven strategies, support and digital advertising campaigns.
I am delivering Google Digital Garage training on marketing and AI across the country on behalf of Enterprise Nation and Google.
Key Services
<ul>
<li>Social Media, Marketing &amp; AI Training &amp; Coaching</li>
<li>Digital Advertising Management (Google, Facebook, Instagram and LinkedIn)</li>
<li>Events &amp; Public Speaking (AI for Marketing &amp; Productivity, Social Media</li>
</ul>

Director

Adviser of the Month: Kristian Downer

Congratulations to our Adviser of the Month for September, Kristian Downer, director of DowSocial.

I'm the founder of The Digital Index, a data focused consultancy offering small business data support. As a data and insights analyst with 7+ years experience I have seen that small busines are sitting on huge potential with their data and I want to help with easy, simple data analysis so small business can make the best business decisions.
Because every small business has the potential to make smart data-driven decisions that ensure you save money, exceed goals and save time.
I have strong expertise in data collection, analysis, visualisation and insights, spanning across all sectors. I can help businesses at any stage, from those starting out that have no idea where to begin with data, to those who already have their data pot, but aren't quite sure what to do with it.

Director and Data Analyst

Data analysis for small business

This group is for those wanting to become a more data-driven business, or those already utilising their data for decisions.

This group is here to support, guide and help, so please ask questions about data use in your business and provide support to others where you can.

Louise is a two time award winning marketing and communications specialist with over 20 years’ experience. She has developed her expertise working with great brands such as BBC, Superdrug, HSBC, Nationwide Building Society, Prince’s Trust. She is on a mission to encourage businesses to promote who they are and what they do using marketing, communications and public relations tools and techniques.
In her pursuit to upskill and empower others, Louise launched 14 different downloadable PR and marketing toolkit resources.
From working in call centres and with penguins (not at the same time), arranging for a 104 year to be arrested (for fun) and being a firefighter for a day - she’s done it all and she’s not finished yet…
<ul>
<li>Read about her work: <a href=&apos;https://soundbitemedia.co.uk/&apos; target=&apos;_self&apos;><ins>https://soundbitemedia.co.uk/</ins></a></li>
<li>Read Louise’s blog ‘self-employed stories’ on LinkedIn <a href=&apos;https://www.linkedin.com/newsletters/self-employed-stories-7156970726275600384/&apos; target=&apos;_self&apos;><ins>https://www.linkedin.com/newsletters/self-employed-stories-7156970726275600384</ins></a></li>
</ul>

Marketing communications specialist

Communications Champion

Louise will be your communications advocate and champion, your brand’s best ally to deliver services you need to promote your products and services. 

This bespoke campaign service comes with full PR, marketing and communication services.

Reputation strategy: drawing on deep knowledge of channels and audiences to identify how best to position clients and tell their story

Advising: providing recommendations that are understood and accepted

People Management: supporting the wellbeing of the tea

Running a small business or scaling a start-up can feel overwhelming, but with the right strategies in place, you can transform your business into a sustainable and thriving brand. I specialise in helping entrepreneurs and SMEs navigate their growth journey through bespoke marketing and leadership services that deliver measurable results.
Over 20+ years of steering global brands to success, I specialise in brand/marketing strategy for luxury, FMCG, beauty, and sustainable fashion. With a focus on start-ups and SMEs, I’ve shaped visionary concepts into household names, driving growth and innovation. As a board advisor, coach and contractor, I turn ambitious ideas into profitable realities, building brands that resonate and deliver results.
Why Choose Me?
Having worked with global brands and start-ups alike, I bring a wealth of knowledge and an innovative approach to every project. My passion and goal is to make your business feel bigger, better, and positioned for success—without unnecessary complexity or corporate jargon.
Let’s work together to transform your challenges into opportunities for growth.

Founder CEO

Sally Jimson

Running a small business or scaling a start-up can feel overwhelming, but with the right strategies in place, you can transform your business into a sustainable and thriving brand. I specialise in helping entrepreneurs and SMEs navigate their growth journey through bespoke marketing and leadership services that deliver measurable results.
Over 20+ years of steering global brands to success, I specialise in brand/marketing strategy for luxury, FMCG, beauty, and sustainable fashion. With

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