Lunch and Learn: Why and how to understand your ideal customer

In this Lunch and Learn, Amy Atkinson guides you through how to truly understand your ideal client. She shares proven strategies for researching and defining your ideal customer avatar (ICA) and explains the importance of targeting a single customer type for effective marketing.

Your ICA is the person who needs your service, wants it and is willing to pay your prices. This single type of person is who you will focus on when creating any aspect of your digital and social media marketing.

You might think you have various types of customers but to succeed on social media, you need to target just one. There are plenty of people who will love what you do, so don't worry about narrowing your niche too much. You won't.

This is where many business owners get stuck. If you gain and lose followers weekly, you aren't clear on your ideal client. If you have a low reach, you aren't clear on your ideal client. If you don't make sales from social media despite posting consistently, you aren't clear on your ideal client.

Amy started Femtrepreneur in 2016 and has worked with many FTSE 100 companies to improve their profits, sales and customer base sizes. She wants to now help the people whose businesses pay the bills and put food on the table.

Key takeaways from this session:

• Discover how to fully understand your ideal customer

• Find out why it's important to know your ideal customer

• Gain access to a free workbook to help you identify your ideal customer

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