Social media updates from March 2025
)
Posted: Fri 4th Apr 2025
15 min read
Social media platforms have been under more scrutiny than ever, and there have been updates after updates. But don’t worry; we’ve rounded up the top updates from the month and brought them together for easy reading!
Buckle up, marketers it’s been another busy month in the world of social! From surprise feature rollouts to platform shakeups, this month’s social media updates are giving us plenty to talk about.
Whether you’re managing content calendars or just trying to keep up with the algorithm gods, we’ve rounded up the most important social media updates that March 2025 has brought our way, helping you stay ahead of the curve without doom-scrolling through every app!
We’re starting with Instagram this month, and it was pretty quiet at the start of the month, but then these updates came in:
A new chat feature is in development for Instagram, which closely resembles Discord. This new feature would allow users to create topic-based group chats with a cap of 250 members per community. Unlike Instagram’s broadcast channels, where only creators can share content and followers are limited to reactions, replies, or poll participation, this new chat setup enables all members to actively participate in conversations.
Next, Instagram is nearing the launch of its new video app, “Edits,” and has revealed additional details about the tools it will offer. The new app will let users manage multiple video projects simultaneously, all organised within a dedicated “Projects” tab for easy access. Among its editing tools is “Cutouts”, which allows users to isolate specific parts of a video clip.
Instagram also introduced a “Made with Edits” tag, which will appear on content created using the app when shared on the platform.
Instagram is progressing with its testing of “Blend,” a new messaging feature that creates a shared feed of AI-recommended Reels tailored for you and a friend. If you’re constantly searching for Reels ideas with colleagues, this is going to be a great update for you!
Despite being more than a year in development, the latest version of Blend appears nearly ready for launch, now featuring a full onboarding walkthrough and custom visuals! We’re looking forward to using this one!
Copycat alert
Instagram is introducing a new feature aimed at boosting content engagement and it’s very similar to a TikTok feature! Users will now be able to re-share posts and Reels directly to their followers’ main feeds, offering greater visibility compared to the current option of sharing only through Stories. This update gets a huge thumbs-up from us!
Instagram has quietly introduced a new feature that allows users to watch Reels at twice the normal speed. Yes, this is another TikTok feature dupe, but after extending the duration of Reels content to three minutes, this latest addition gives users a faster way to consume longer videos. A bonus if you’re struggling to find time (or the attention) to watch a good video all the way through!
Lastly, Instagram is discontinuing the ability to add text notes to feed posts and Reels. As part of a larger initiative to streamline the app and reduce feature clutter, the notes feature, originally successful within direct messages, will be scaled back.
Over to Facebook and it's rolling out a new feature aimed at helping users recover hacked accounts more quickly and easily. With the number of accounts being taken over by scammers increasing, recovering access can be a frustrating and time-sensitive challenge. But Meta is introducing a streamlined solution where users can verify their identity by simply submitting a video selfie! This update aims to make it faster to regain control of your compromised accounts.
Next up, Meta has released a new breakdown of the AI technology behind its ad targeting system. Meta’s ad platform now relies on three distinct AI-driven components designed to serve ads to the most relevant and engaged audiences across its apps. These systems have been trained on Meta’s extensive ad data, including user interaction history, allowing them to better understand individual preferences and tailor ad delivery accordingly.
Finally, Meta is introducing new tools designed to help brands connect with the right creators for branded content campaigns. This update aims to boost engagement and overall campaign performance via a streamlined process. Creators can signal their availability for brand collaborations and showcase their past promotional work, giving businesses valuable insight when selecting partners for influencer campaigns.
Threads
Threads, the X alternative, is testing a new profile feature that lets users showcase their interests. The “Interests” feature is designed to help users discover and join conversations around topics they care about, encouraging more meaningful engagement on the platform. It’s worth noting that this feature is only available on mobile and is being tested with a limited group of users.
The next new feature being rolled out for Threads aims to give users greater control over their experience on the platform. The new updates include personalised topic suggestions and improved video playback. With 320 million monthly active users, these updates should make Threads a more engaging and customisable space.
TikTok
Let’s get this update out of the way first. There still isn’t much of an update when it comes to the sale of TikTok but Oracle has surfaced as a top candidate to serve as the platform’s American partner in an effort to ease national security concerns linked to its Chinese ownership.
Next, TikTok has introduced new features for sellers, including improved shipping and return options, along with customisable delivery terms. These updates provide retailers with greater flexibility in managing their transactions through TikTok Shop and other in-app sales channels.
More from TikTok
This next update marks a shift in video consumption that could influence your content strategy. Audiences are showing increased interest in slightly longer short-form videos.
Now, this doesn’t mean a return to traditional long-form content, think five minutes or more. But it highlights a shift toward greater engagement with videos around three minutes in length. Recent updates across platforms suggest that users are now more open to spending a bit more time on individual videos.
Lastly, TikTok is simplifying multi-angle streaming by allowing users of its TikTok Studio desktop setup to connect a second device (like a phone or tablet) as an additional camera.
During the setup process for a desktop TikTok Live stream in the TikTok Studio app, users can now link another device by scanning a QR code shown on the screen with their phone’s camera, making it easier to capture content from multiple perspectives. This is pretty cool update – let us know if you give it a go!
If you’re a regular on Pinterest, you’re not the only one who has spotted an increase in AI content on the platform.
Becuase of that, Pinterest is preparing to expand its labelling of AI-generated content, offering users more transparency about what they see on the platform. Now, Pinterest didn’t formally announce the update and initially dismisded concerns, Pinterest later clarified: “We have been building labelling of AI-generated or modified content to provide relevant context to users about what they see on Pinterest. We’ll continue to expand these labels in the coming months.”
Sticking with AI updates, Pinterest has revised its Terms of Service and, like with all platforms, it can often raise concerns. Some of the key updates is Pinterest’s inclusion of user data in generative AI training, a move that’s sparked unease but comes as little surprise in the current tech climate.
Pinterest has introduced new full-width module types within its main feed, designed to boost engagement by showcasing related topics and content that may interest users. There are two main types of modules:
Landing page modules: Tapping on these takes users to a dedicated landing page featuring a curated selection of interactive Pins
Carousel modules: These display a horizontal scrollable collection of Pins directly within the feed, giving users more content to browse without leaving the main view
Bluesky
Blusky is expanding its video capabilities by increasing the upload limit to three minutes. This update is part of version 1.99, which also introduces a new direct message filter to improve user control over inbox interactions. The newly added “Chat Requests” feature works much like Message Requests on X, showing a banner at the top of your inbox when someone you don’t follow sends a message.
For anyone seeking an alternative to Instagram, Flashes could be it! Recently launched on Bluesky, the app captures much of what made early Instagram appealing.
Flashes focuses on photo and video sharing and offers a more nostalgic feel. One key difference is the inclusion of multiple customisable feeds, giving users more control compared to the algorithm-driven feed typical of Meta’s platforms.
New platform alert!
Bluesky has seen a surge in users recently, as some former X users migrate to the platform. Bluesky is also inspiring new companion projects, the most notable being Reelo, described as a “TikTok for Bluesky.”
Reelo is a video-first app built for the Bluesky ecosystem, but it isn’t a typical third-party client using the Bluesky API. Instead, it operates on its own backend and codebase, a move that helps overcome current limitations around video uploads on the main platform.
As we always say, with new platforms popping up, it doesn’t mean you need to jump on them straight away. Review your strategy and your current platforms before making any decisions!
X
X has introduced new video features as part of its ongoing shift toward becoming a “video-first” platform. Better late than never, right?
One of the latest additions is the “React with video” feature, which allows users to respond to posts by sharing a video reaction, offering a more interactive way to engage with content on the platform.
Next up, Tesla CEO Elon Musk is once again making headlines, but this time it's because of the latest update to Grok 3, which introduces powerful new image editing capabilities. The updated version now lets users modify images simply by providing a description, streamlining the editing process and making it easier to create customised visuals with minimal effort.
And lastly, X has rolled out new sorting options for its Communities feature, giving users more control over how they view and interact with group posts. The update lets users filter content by trending topics, most liked posts, or in chronological order, making it easier to stay on top of relevant discussions.
LinkedIn is the final platform for this month's roundup, and it's introducing new features to its Campaign Manager platform. This update aims to give marketers deeper insights and strategic guidance to enhance campaign performance.
One key addition is the new “Media Planner” tool, which allows users to forecast campaign outcomes before going live, helping advertisers make more informed decisions in the planning phase.
LinkedIn has introduced a new Calendly integration for its Custom Buttons, giving users the option to set “Book an Appointment” as their call-to-action. With this update, users can now create or connect a Calendly account directly through LinkedIn, making it easy for profile visitors to schedule meetings without navigating away from the platform. It’s worth noting that this is only available, as usual, to premium subscription users.
That’s a wrap on this month's updates!
From platform tweaks to new features worth testing, staying on top of these changes can give you the edge you need to keep your content fresh and your strategy sharp.
Relevant resources
You might also like…
