Digital marketing freelancer Arthur Wilson explains SEO fundamentals and how to make sure your website is the first one customers see in search results.

Lunch and Learn: How to optimise your website in the right way

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 is a digital marketing freelancer who helps SMEs punch above their weight online. With 10 years of experience, Arthur's SEO campaigns are award-nominated and he specialises in helping brand-new websites generate their first organic clicks and sales. 

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What tactics can you use to make sure your website is the first one people see in search results?

Social entrepreneur and digital business coach. I help individuals use technology and digital media marketing to grow and scale their businesses. I have been a business mentor to several SMEs and have planned and executed digital marketing campaigns for several brands in the emerging economies and globally. As a startup of two companies Ihave successfully grown my audience across social media to over 150,000 and teach/coach clients to create a digital media marketing strategy to grow and scale.

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Websites for businesses publishing regular content. Get subscribers and send posts and newsletters via email. Create payment tiers and charge for premium content. Quick, easy and enjoyable to use.
Being a hybrid designer and SFEDI-qualified business adviser also means I can provide valuable input on how your website will align with your goals, identify challenges, provide solutions and help you make important decisions, giving you the best chance of success.
I use the incredibly powerful <a href=&apos;https://ghost.org/&apos; target=&apos;_self&apos;>Ghost.org</a> platform to create websites - I explain everything <a href=&apos;https://www.graemetidd.co.uk/&apos; target=&apos;_self&apos;>here</a>. Your website will be both easy and enjoyable to use. I also use WordPress for showcase websites, when using Ghost would be overkill.
?? Get a powerful, customised website that gets subscribers and sends your posts and newsletters via email
?? Build a community and get customers
?? Charge for subscriptions or get donations
?? Own your audience
My goal is to make life easier for you by creating an impactful website that helps you build an audience and cultivate a strong community.
Many of my clients are unsure about what they want and how they should approach the development of their online presence. They want an engaged audience, to build a community and get paid - but don&apos;t know where to start. Challenges may extend to their branding and marketing strategy - especially in new ventures. I can help.
I work with you collaboratively and use video, live online sessions and email to keep you informed throughout the design process. No jargon. No hassle. At the point of sign-off, you will have full ownership of your website and everything you need to make it work.
I have worked as a website and graphic designer for over 12 years.
I also work at Sheffield Hallam University as a business coach.
I have extensive experience in training and workshop design and delivery at all levels.
I have worked for Peter Jones CBE and Young Enterprise UK. In 2023 I won an Outstanding Support Award for my work at SHU; I was nominated again in 2024.
Feedback from my business and student clients
?? &quot;Always positive and willing to help.&quot; - Student
?? &quot;Graeme is super professional and very talented; his creative insight adds great value to our projects.&quot; - John Palmer, Eclectic Components
?? &quot;Graeme has been very supportive towards me and my fellow students throughout the entirety of my placement year, approaching his role with genuine passion and care. He always creates a fun working environment which makes his students excited to come to University. This is a result of him having formed a close bond with all sixty-plus students on the placement. I have gained confidence and professional skills that will benefit my future career progression, thanks to Graeme&apos;s passionate approach to his work. Graeme will regularly check in on me and all other students and dedicates his time to being the best mentor he can be. I am very grateful for Graeme&apos;s dedication and believe he deserves to be recognised for his outstanding work.&quot; - Student
?? &quot;Graeme was willing to listen to my thoughts and ideas, offer his expert opinions on those ideas and work collaboratively to develop something I&apos;m proud of.&quot; - Dr Chris Platts, Founder

Web designer and visual media producer

Web design for businesses publishing regular content

Websites for businesses publishing regular content. Get subscribers and send posts and newsletters via email. Create payment tiers and charge for premium content. Quick, easy and enjoyable to use.

💥 Get a powerful, customised website that gets subscribers and sends your posts and newsletters via email 

💥 Build a community and get customers 

💥 Charge for subscriptions or donations 

💥 Own your audience

💥 Image creation

I use the incredibly powerful Ghost.org platform to create websites.

I&apos;m Sanjeev Rokka, a communications professional and founder of Reach Your Full Potential Limited. My diverse background spans the public, private, and charity sectors, including roles at the Ministry of Justice, where I&apos;ve honed my expertise in strategic communications, youth advisory, and mentoring. My journey, shaped by overcoming significant personal adversity, fuels my passion for empowering others. 

After a transformative period travelling the world and helping others, I established my company to help businesses effectively communicate their brand and grow. I leverage innovative solutions like AI and a network of skilled freelancers to provide cost-effective, tailored services that meet my clients&apos; unique needs. My approach integrates rich experience with cutting-edge methodologies, offering unparalleled value in navigating modern business communication challenges. Driven by a mission to break down barriers, I&apos;m committed to helping both businesses and individuals reach their full potential. Through my work, I continue to inspire and guide clients, turning challenges into opportunities for success and creating a lasting impact in the world of business communication and personal development.

Sanjeev Rokka

I&apos;m Sanjeev Rokka, a communications professional and founder of Reach Your Full Potential Limited. My diverse background spans the public, private, and charity sectors, including roles at the Ministry of Justice, where I&apos;ve honed my expertise in strategic communications, youth advisory, and mentoring. My journey, shaped by overcoming significant personal adversity, fuels my passion for empowering others. 

After a transformative period travelling the world and helping others, I establi

Lunch and Learn: How to optimise your website in the right way

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