How to organise a launch or opening event

In this Lunch and Learn, we speak to Lucy Bawden, a creative producer with 15 years' experience of delivering inspiring and engaging events for a diverse range of clients and venues.

All good projects start with identifying your 'why'. Lucy explains how to develop a clear idea of the aim behind your launch event.

She talks about the key planning elements to pin down early on and the three main tools that can help you deliver a smooth event on budget and on time.

Topics covered in this session

• The simple formula for planning and producing a successful event

• What concept design is and why you need it

• Getting the most out of a launch – having help, the importance of feedback, and following up

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