Creative producer Lucy Bawden explains which planning elements and tools can help you deliver a smooth launch event on budget and on time. 

How to organise a launch or opening event

Webinar

In this Lunch and Learn, we speak to Lucy Bawden, a creative producer with 15 years' experience of delivering inspiring and engaging events for a diverse range of clients and venues. 

All good projects start with identifying your 'why'. Lucy explains how to develop a clear idea of the aim behind your launch event.

She talks about the key planning elements to pin down early on and the three main tools that can help you deliver a smooth event on budget and on time. 

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Lunch and Learn: How to organise a launch or opening event

Find out how a successful opening event can really help push your business forward.

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I am an adviser mainly helping business owners and directors of SMEs in UK and Italy, to overcome business and individual barriers to achieve their aspirations for growth, financial success, and work-life balance. 


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West London small business networking group

This group is for small business owners in and around West London.

<p>Tony is a professional marketing and communication expert with a track record working for entrepreneurs, major brands and large and listed companies in the UK and internationally.  He created Pitch Factory in 2013 to focus on helping businesspeople to become more compelling and persuasive communicators. He helps them to develop and refine the way they take their business to market; supports them throughout the business development process to win contracts and funding; creates compelling content for the web, social media and marketing collateral; and through training helps them so become more confident and impactful presenters at pitches, and at business networking events. He delivers a stronger proposition and marketing strategy to help you reach your target market and achieve your business goals, will help you to produce a winning Pitch Strategy, and fluent and compelling proposal documents and presentations, content that communicates your real value to clients for your website, social media campaigning and marcoms; and runs Presentation Skills Training, Business Storytelling training and helps businesspeople to create a punchy Elevator Pitch for business networking, exhibitions and trade missions.</p>


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I’m a social media expert specializing in organic content strategy for startups and SMEs looking to grow their presence, connect with their audience, and build lasting brand value. With a strong understanding of digital trends and platform-specific nuances, I help emerging brands craft a clear voice and visual identity that stands out—without relying on paid ads.
From defining a content strategy to executing on creative production and influencer partnerships, I offer an end-to-end approach that blends strategy with storytelling. Whether it’s launching a new product, building a loyal online community, or simply staying consistent across platforms, I develop tailored social media roadmaps aligned with your goals and capacity.
My core focus is organic growth—through scroll-stopping content, smart use of trends, and authentic influencer collaborations.
If you’re a startup or small business ready to build a social presence that actually works, I’d love to help you make it happen.
I’m a social media expert specializing in organic content strategy for startups and SMEs looking to grow their presence, connect with their audience, and build lasting brand value. With a strong understanding of digital trends and platform-specific nuances, I

Social Media manager

Kahina Belamri

I’m a social media expert specializing in organic content strategy for startups and SMEs looking to grow their presence, connect with their audience, and build lasting brand value. With a strong understanding of digital trends and platform-specific nuances, I help emerging brands craft a clear voice and visual identity that stands out—without relying on paid ads.
From defining a content strategy to executing on creative production and influencer partnerships, I offer an end-to-end approach that 

How to organise a launch or opening event

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