Lunch and Learn: How to 'productise' a service-based business
Posted: Thu 10th Feb 2022
In this Lunch and Learn, business coach and mentor Kathy Ennis focuses on practical, applicable and achievable actions that make a real difference to any business. Here, she explains how service-based businesses can turn what they sell into a 'product' that they can market as such.
Key takeaways from this session:
Funnel building – and why most solopreneurs are concentrating on the wrong end
How to build a product staircase
Really simple 'products' to get started
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