Lunch and Learn: How to secure press coverage
Posted: Mon 7th Mar 2022
In this Lunch and Learn, PR and research specialist Lizzie Slee explains how your start-up or small business can secure the media attention it deserves.
With a solid background in national and regional journalism, Liz has a wealth of experience working to keep small businesses on the media agenda through research and good stories.
Key takeaways from this session:
How to become newsworthy
That PR is about developing a reputation
How to put together a PR kit
The structure of a successful press release
How to get news out to relevant journalists
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