Lunch and Learn: Doing your small business's PR in five simple steps

In this Lunch and Learn, PR strategist Dina Behrman reveals the essential steps to getting your business featured in the press, ultimately generating client-attracting publicity.

In her strategist role, Dina helps entrepreneurs to stop being the internet's best-kept secret, become the go-to expert and create a much bigger impact in the world by sharing their story and expertise in the press.

She launched her business following a decade of working as a journalist, during which she was published in virtually every national UK newspaper and many magazines, including Forbes, Entrepreneur, Huff Post and The Guardian, among others. Dina has worked as a publicist for a number of industry leaders and has also helped hundreds of entrepreneurs learn how to do their own PR.

Key takeaways from this session:

• Discover what PR actually is and why it's vital for impact and growth

• Learn what results you can achieve with PR, whatever your business is

• Find out her five-step proven process for pitching the press

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