Ethical clothing brand Wilder Waves began in 2021. Founder Jennifer explains why she wanted it to have a social responsibility aspect from the start.

Lunch and Learn: Why I started a socially responsible business

Webinar

In this Lunch and Learn, Jennifer Macdonald-Nethercott, founder of Wilder Waves, talks about her reasons for wanting to launch a socially responsible business. 

Ethical clothing brand Wilder Waves began during the COVID-19 lockdown of winter 2021. Jennifer knew that e-commerce was the way to build an additional business from the Highlands. And with launching a new company, she also wanted to have a social responsibility aspect to it built in from the start.

As her children are both surfers and her family spend a lot of time by the sea, supporting local seas and oceans was a natural cause that, as a family, they could really get behind and believe in.

The Wilder Waves founder on wanting to launch a business that had socially responsibility embedded from the start.

Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

Supercharged StartUp Show is back and better than ever!

Join us on 25 January 2025 for the biggest start-up event of the new year.

I&apos;m Emily, owner of the brand &apos;Storklings&apos; (space themed toys!), for more than 10 years selling, and building on ecommerice platforms. My main area of expertise is teaching other product business owners how to leverage Amazon, to become a major income stream.

Amazon expert business owner and coach

Amazon e-commerce for small businesses

Discussions on all things selling on Amazon and e-commerce.

As an Innovation and Growth Specialist, I help SMEs turn groundbreaking ideas into commercial success. With extensive C-suite experience in high-growth B2C and B2B businesses, I provide tailored support to enhance innovation and drive sustainable growth. My expertise spans business, tech, and strategy, ensuring you benefit from insights on scaling operations. Currently, I coach global exec teams on data literacy and quality, maximising your business&apos;s data potential. Let us achieve, together!

Innovation and Growth Specialist

Cost Reduction

Transformative Cost Reduction and Revenue Generation Strategies Tailored for Your Success:
- Identify root causes of inefficiencies and waste.
-  Scalable service design for customer base growth, decrease cost per user to improve profit margins.
- Contact existing clients to establish better relationships through contract renewals.

Digital Services: 
With over 20 years of experience in digital transformation, product management, delivery, AI, and agile coaching, I help organisations solve complex challenges and create impactful digital solutions.&nbsp;
I specialise in:&nbsp;
<ul>
<li>Creating Products Customers Want: By focusing on customer behaviour, I develop solutions that engage and drive satisfaction.&nbsp;</li>
<li>Boosting ROI and Efficiency: I streamline operations and simplify offerings to unlock business value and growth.&nbsp;</li>
<li>Promoting Collaboration: I foster transparent partnerships that lead to results.&nbsp;</li>
<li>Team Upskilling: I mentor and coach teams to excel in fast-paced environments.&nbsp;</li>
<li>Successful Project Delivery: I ensure timely, high-quality project outcomes.</li>
<li>Team Upskilling: I mentor and coach teams to excel in fast-paced environments.</li>
</ul>
I’ve led cross-functional teams across different sectors and industries, aligning strategies with business goals and driving performance improvements.&nbsp;
Well-being Services: 
In today’s fast-paced world, it’s easy to lose balance. As a Bach Foundation Registered Practitioner (BFRP), I guide individuals toward emotional harmony using Bach Flower Remedies, including the well-known Rescue Remedy. These natural remedies address emotions and moods, helping restore well-being. My holistic approach supports personal transformation.

Digital consultant

Aleksandra Puxley

Digital Services: 
With over 20 years of experience in digital transformation, product management, delivery, AI, and agile coaching, I help organisations solve complex challenges and create impactful digital solutions.&nbsp;
I specialise in:&nbsp;
<ul>
<li>Creating Products Customers Want: By focusing on customer behaviour, I develop solutions that engage and drive satisfaction.&nbsp;</li>
<li>Boosting ROI and Efficiency: I

Lunch and Learn: Why I started a socially responsible business

You might also like…

Get business support right to your inbox