Learn why there are no silly questions in market research, where to find useful customer research online, and ways to test ideas with customers.

Lunch and Learn: Five ways to better understand your customers

Webinar

 dives into the most effective ways of getting inside your customer’s head. Learn how to interview customers and which questions to avoid, how to do effective online research about your customers, as well as how to test new ideas with customers.

Katie is an inspirational product leader with over 12 years of experience leading teams and delivering stand-out products and services. In 2020, she founded Product Jungle, helping hundreds of businesses understand customers better.

She is also a mentor, speaker and the author of the Amazon bestselling book 

Do Penguins Eat Peaches? And other unexpected ways to discover what your customers want

(Practical Inspiration Publishing, 2023).

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. 

 to get everything you need to start and grow your small business, in one place.

Watch previous Lunch and Learns from our library of webinars

Lunch and Learn: Five ways to understand your customers better

https://www.enterprisenation.com/learn-something/lunch-and-learn-five-ways-to-understand-your-customers-better/

In this Lunch and Learn, Katie Tucker dives into the most effective ways of getting inside your customer’s head.

Find out how to interview customers (and what to avoid asking), do effective online research and test new ideas for your products.

Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

East Staffordshire Borough Council's business bootcamps for budding entrepreneurs

A business bootcamp series designed to inspire the next generation of talented self-starters in East Staffordshire.

Karla is the associate programmes manager at Enterprise Nation; she is responsible for providing support across the various projects. She has a degree in Political Science and a MSc in Public Policy and Administration from London School of Economics and Political Science (LSE). Her background is in project management in the public and private sector in Peru, and international organisations. Karla is passionate about helping the most vulnerable communities and having a positive impact in the lives of small business owners.

Associate Programmes Manager

TikTok Takeoff

Join our TikTok Takeoff group to share your TikTok tips and learnings with like-minded small business owners.

Sell your products with influencers who match your brand's vibe

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enara matches local brands with their ideal influencers, driving sales with no upfront costs.&nbsp;

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Helping Leaders make informed decisions.
I&apos;m a driven and data-focused professional with extensive experience in both law enforcement and business. Over the years, I&apos;ve consistently developed talent, driven behaviour and cultural change, and led teams through coaching and values-driven behaviour. I&apos;m adept at utilising data analysis tools and methodologies to inform decision-making and improve organisational outcomes.
Now, I channel my passion for data into providing tailored data services for small businesses. I understand the unique challenges that small enterprises face, and I&apos;m committed to helping them harness the power of data to make informed decisions, optimise operations, and drive growth.
I&apos;m dedicated to continuous professional development and fostering a culture of innovation and excellence. By partnering with me, you&apos;ll gain access to actionable insights that can transform your raw data into a strategic asset. Let&apos;s work together to unlock your business&apos;s full potential through data-driven strategies.
Ready to make data work for your business? Let&apos;s connect and explore how we can achieve your goals together.

Founder

John Gibbons

Helping Leaders make informed decisions.
I&apos;m a driven and data-focused professional with extensive experience in both law enforcement and business. Over the years, I&apos;ve consistently developed talent, driven behaviour and cultural change, and led teams through coaching and values-driven behaviour. I&apos;m adept at utilising data analysis tools and methodologies to inform decision-making and improve organisational outcomes.
Now, I channel my passion for data into provid

Lunch and Learn: Five ways to better understand your customers

About Enterprise Nation

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