How to better understand your customers

In this Lunch and Learn, Katie Tucker dives into the most effective ways of getting inside your customer’s head.

Learn how to interview customers and which questions to avoid, how to do effective online research about your customers, as well as how to test new ideas with customers.

Katie is an inspirational product leader with over 12 years of experience leading teams and delivering stand-out products and services. In 2020, she founded Product Jungle, helping hundreds of businesses understand customers better.

She is also a mentor, speaker and the author of the Amazon bestselling book Do Penguins Eat Peaches? And other unexpected ways to discover what your customers want (Practical Inspiration Publishing, 2023).

Topics covered in this session

• Why there are no silly questions when it comes to market research

• The best places to look for useful customer research online

• Five effective ways to test ideas with customers

Relevant resources

• How to identify your small business's target audience

• Lunch and Learn: Why and how to understand your ideal customer

• Lunch and Learn: Know your customers and grow your business

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