Learn why there are no silly questions in market research, where to find useful customer research online, and ways to test ideas with customers.

How to better understand your customers

Webinar

 dives into the most effective ways of getting inside your customer’s head.

Learn how to interview customers and which questions to avoid, how to do effective online research about your customers, as well as how to test new ideas with customers.

Katie is an inspirational product leader with over 12 years of experience leading teams and delivering stand-out products and services. In 2020, she founded Product Jungle, helping hundreds of businesses understand customers better.

She is also a mentor, speaker and the author of the Amazon bestselling book 

Do Penguins Eat Peaches? And other unexpected ways to discover what your customers want

(Practical Inspiration Publishing, 2023).

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. 

to get everything you need to start and grow your small business, in one place.

Watch previous Lunch and Learns from our library of webinars

Lunch and Learn: How to better understand your customers

https://www.enterprisenation.com/learn-something/lunch-and-learn-five-ways-to-understand-your-customers-better/

In this Lunch and Learn, Katie Tucker dives into the most effective ways of getting inside your customer’s head.

Lunch and Learn: Five ways to understand your customers better

Find out how to interview customers (and what to avoid asking), do effective online research and test new ideas for your products.

I’m a marketing and community strategist working with fashion and beauty brands. I started we are forum in 2020, after more than a decade in various London agencies.&nbsp;&nbsp;&nbsp;
It has never been easier to start a brand and while barriers to entry are low, new brands are launching every day. Consumers have an endless supply of choices available to them and have become more selective and discerning. Their expectations go beyond a good product and good customer service. They have learned to see through once dependable marketing tactics and have become permanently ad-saturated.&nbsp;&nbsp;
Post-pandemic, community has become key to consumers. Brands that put their customers front and centre, facilitating connection and giving them a sense of belonging, are the ones most likely to thrive.&nbsp;&nbsp;
I know that this approach comes with its own set of challenges, which is why I help brands bring to life community flywheels that bring real value to the business and its most dedicated advocates. I don’t believe in the old agency model and work directly with founders, marketing teams and other key stakeholders, offering specialised guidance through flexible support. I want to build brands with impact, by helping them harness the power of community.

Marketing and community strategist

How community drives loyalty and retention

Discover how community drives brand retention in the competitive beauty industry.

I’m Tara Elzingre, an independent consultant who’s passionate about helping business owners take control of their digital strategies without the overwhelm. I know firsthand as founder of Parene and Tara Elzingre Consultancy, how confusing and exhausting it can be to run a business online, where new tools and strategies are constantly popping up. My goal is to cut through that noise and help entrepreneurs like you find smart, sustainable ways to engage your audience, boost your productivity, and ultimately grow your revenue.
Most business owners face two big obstacles in the digital world: time and tech. Time gets eaten up trying to juggle marketing, engagement, and all the operational tasks that keep things running. Then, there’s the tech side—learning new tools, figuring out automation, and managing online platforms, all of which can feel overwhelming, especially if it’s not your area of expertise.I know that for many, these issues lead to frustration and even burnout. You start with enthusiasm, but constant pivots and endless tech choices can drain your energy fast. And with the pressure to constantly stay “visible” online, it’s easy to feel like you’re never doing enough.
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I’m here to make your digital strategy feel achievable, aligned, and tailored specifically to your business. My approach starts with understanding where you’re at and what matters most to you. I then introduce you to digital tools and strategies that simplify your workload, boost engagement, and save you time, all while enhancing your confidence with tech.
A key part of this process is learning to work with technology in a way that feels intuitive and empowering, not frustrating. Through 1:1 coaching and hands-on guidance, I make sure you’re equipped with practical skills and strategies, so you can start using digital tools to your advantage right away.
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My clients typically experience:
<ul>
<li>More time for the parts of their business they truly enjoy, thanks to efficient digital solutions.</li>
<li>Increased confidence with using new tools and automations, allowing them to work smarter, not harder.</li>
<li>Better engagement with their audience, from more streamlined social media practices to clearer messaging.</li>
<li>Revenue growth from strategic, simplified digital practices that actually convert without adding extra hours to the day.</li>
</ul>
<h3>How to Work with Me</h3>
If you’re ready to streamline your digital approach and get the right tools and mindset to succeed online, let’s chat. I offer tailored 1:1 sessions designed to meet you where you are and address your specific challenges. Together, we’ll build a plan that helps you work with intention and ease, so you can focus on what you do best—growing your business.

Digital Tool Trainer and Mindset Coach

Ireland small business networking group

This group is for small business owners in Ireland. Join this group to connect with like-minded founders.

I possess a fervent enthusiasm for entrepreneurial ventures, particularly fast-growing startups and SMEs, coupled with a profound comprehension of their dynamic landscape.
After an early-stage career in Banking and the Fiduciary sector, I spent 10 years in the world of major Beauty corporations (Beiersdorf and Coty Prestige) before transitioning to SMEs in 2017, where I held C-management roles (CMO, CCO, MD) and served on the Director’s board. Additionally, I am a staunch supporter of beauty excellence, actively endorsing brands that align with this philosophy.
With a wealth of experience, I serve as a seasoned Strategic Consultant and Business Mentor to both UK-based and international enterprises. My track record includes catalysing the growth of multinational corporations, SMEs, and startups across various global markets.
My true passion lies in sharing knowledge and helping to develop people and small businesses, which I&apos;ve done by consulting and mentoring other business owners, throughout my career, and as a mentor since 2022 to Startups and SME’s founders, as well as on the UK government &apos;Help to Grow&apos; scheme, and at LSE- London School of Economics on the ‘LSE Generate’ acceleration programme to LSE student and alumni startup ventures.

Strategic Consultant and Business Mentor

4-Steps Marketing Strategy Clinic

The 4 STEPS Marketing Strategy Clinic is a focused program designed to help startups and SMEs develop and implement a tailored marketing plan. Through 4 one-to-one sessions (1 hour each) over 4–6 weeks, we’ll refine your target audience, craft a compelling strategy, and create actionable steps for immediate implementation.
You’ll also gain access to frameworks and worksheets to support your efforts and reflection between sessions.
Contact me today to start elevating your marketing strategy!

Vanessa Nunes

I’m a marketing and community strategist working with fashion and beauty brands. I started we are forum in 2020, after more than a decade in various London agencies.&nbsp;&nbsp;&nbsp;
It has never been easier to start a brand and while barriers to entry are low, new brands are launching every day. Consumers have an endless supply of choices available to them and have become more selective and discerning. Their expectations go beyond a good product and good customer service. They have l

How to better understand your customers

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