Master your marketing without breaking the bank
Posted: Wed 17th May 2023
Small businesses often have a limited marketing budget. The good news is there are plenty of ways for you to market yourself to your customers without breaking the bank.
We've put together a list of top marketing services to help grow your brand for as little as £25.
Make a plan
Every small business is different – the marketing tactics for a beauty brand won't be the same as those of a food retailer. So a one-size-fits-all approach to marketing no longer cuts it. However, the process of building a plan, sticking to it and applying the time it needs is the secret to success.
Lindsey Moore will work with you to create a marketing plan that fits the time and budget you have available.
Do your research
Market research is the process of gathering information about your customers to determine how viable your product or service could be.
By understanding your customers, their buying habits, their pain points and the solutions they seek, you can sell to them more effectively. Market research can also help you identify new trends and opportunities, and compete with other suppliers.
Emma Pearce, MD of Pearce Marketing, offers specialist prospect and customer research via telephone interviews, focus groups and online surveys.
Leverage social media
Social media marketing is a crucial part of your brand's marketing strategy and an effective platform for lead generation. Social media platforms can help you showcase your product or service and boost your traffic.
You can create the content and resources that will provide added value to your prospects and customers, all the while nurturing their brand affinity. Knowing how to get it right is easier said than done.
Melanie Boylan, founder of Stomp, can help get you into good habits from the beginning.
> Book now: Get started on social media
Delight your audience with content marketing
Content marketing helps to attract, engage and delight your target market. As a result, you'll increase conversions, improve brand awareness, and boost revenue. There are many ways to share information, including blogs, videos, social media posts, e-books, brochures and infographics.
Kathryn McMann will help you understand why content marketing strategies are essential to growing your business, with tools and best practice of how to formulate the perfect strategy for your company.
> Book now: Content marketing training
Manage your PR
Want to know the secrets of getting profitable PR? Amanda FitzGerald will teach you what to do, how to do it, and when.
With her training and mentoring, Amanda's clients regularly feature in major glossies, national newspapers, and high-end blogs. In just one hour you'll gain clarity, confidence and inspiration to pitch your business to the press.
Capture imaginations with high-quality photos
Photography is the cornerstone of modern marketing. Many small business owners don't understand the importance of good marketing photos and how the right styling can help them stand out from the crowd.
In this age of high mobile-device engagement, having good marketing photos is more important than ever before.
Learn how to professionally edit your photos using just your smartphone in a session with Jeanette Lendon. Designed for any make and model of phone, this session is a steal at just £25.
> Book now: Smartphone editing session
Optimise your website for search engines
SEO, or search engine optimisation, is the practice of getting quality, targeted traffic to a website from a search engine's organic rankings. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective customers to your business.
Common tasks associated with SEO include creating high-quality content, optimising content around specific keywords, and building backlinks.
Gill Wilson, founder of Buttered Host, will assess your website, analyse your online presence and create an SEO action plan.
> Book now: Search engine optimisation audit
Find your voice through copywriting
You shape your brand through the words you use, from blog posts to newsletters, website content to press releases. It all needs to come together in a cohesive way that conveys your brand essence.
Finding your tone of voice and using it consistently adds weight and distinctiveness to a brand. Companies that neglect their writing risk short-changing their brand.
Hannah Russell will help capture the attention of your audience with clear and succinct copywriting.
Network, network, network
Networking is an important part of being a successful business owner. Not only can it help you grow your customer base and generate referrals, but it can also provide numerous opportunities for learning, development and growth.
Sally Day of Saltoria Marketing Ltd is passionate about personal branding and the power of networking. Whether you're just looking for a few tips or a full personal networking strategy, Sally and her business partner Vittoria can help.
> Book now: Personal branding and networking
Join the Enterprise Nation community
For more tips and advice on all things marketing, join this group on the Enterprise Nation platform.
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